Almedia

Almedia operates a hybrid adtech and owned-media model. It acquires and retains a large consumer user base on its own rewarded properties, then monetises that attention by running performance campaigns for advertisers seeking app installs, in-app actions, and other measurable conversions. Value is created through matching high-intent, reward-motivated users with advertiser offers and optimising campaign delivery using automation and advertiser data. The addition of zave.it broadens this model into cashback-led commerce and retail promotion use cases.

Almedia is a German adtech company focused on rewarded user acquisition for mobile apps and games. Its core model combines a B2B campaign platform with owned consumer demand, most visibly through Freecash, where users are paid to test apps, play games, and complete advertiser-defined actions. Advertisers, especially app developers, gaming companies, and performance marketers, use the platform to buy incentivised acquisition tied to downstream outcomes such as installs and in-app activity.

The business makes money primarily from performance marketing spend, retaining a margin between advertiser payouts and end-user rewards. Rather than relying mainly on software subscriptions, it operates a media and performance marketplace model with automation and first-party user engagement data. The 2025 acquisition of zave.it added cashback and commerce capabilities, extending the rewarded engagement model beyond gaming into retail and purchase-driven campaigns.