Almedia
Almedia is a rewarded user acquisition platform connecting advertisers with incentivised users.
Analyst Perspective
Almedia is a German adtech company focused on rewarded user acquisition for mobile apps and games. Its core model combines a B2B campaign platform with owned consumer demand, most visibly through Freecash, where users are paid to test apps, play games, and complete advertiser-defined actions. Advertisers, especially app developers, gaming companies, and performance marketers, use the platform to buy incentivised acquisition tied to downstream outcomes such as installs and in-app activity. The business makes money primarily from performance marketing spend, retaining a margin between advertiser payouts and end-user rewards. Rather than relying mainly on software subscriptions, it operates a media and performance marketplace model with automation and first-party user engagement data. The 2025 acquisition of zave.it added cashback and commerce capabilities, extending the rewarded engagement model beyond gaming into retail and purchase-driven campaigns.
Analyst Signal Briefing
Updated: 29 Jun 2026Berlin-based Almedia has reinstated its flagship rewards app, Freecash, on major mobile platforms following earlier removals linked to data harvesting and advertising practice allegations. This restoration coincides with Freecash surpassing 80 million users and the launch of the Almedia Advertiser Platform to enhance the company's proprietary engagement engine. Additionally, the firm published 'The Rewarded UA Handbook', further formalising its strategic focus on rewarded user acquisition and engagement technology within the AdTech sector.
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Key insights about Almedia
Category Differentiation
Almedia is not a general-purpose SaaS marketing suite or a pure mobile game publisher. It is primarily a rewarded user acquisition and performance adtech business with owned consumer demand, extended by cashback commerce capabilities.
Almedia: About
Almedia operates a hybrid adtech and owned-media model. It acquires and retains a large consumer user base on its own rewarded properties, then monetises that attention by running performance campaigns for advertisers seeking app installs, in-app actions, and other measurable conversions. Value is created through matching high-intent, reward-motivated users with advertiser offers and optimising campaign delivery using automation and advertiser data. The addition of zave.it broadens this model into cashback-led commerce and retail promotion use cases.
How Almedia Works & Monetises
Business model analysis and core revenue streams
Almedia monetises mainly through performance-based advertising budgets. Advertisers pay on outcome-linked models such as cost per install, cost per action, or related conversion metrics, and Almedia keeps a margin after funding consumer rewards. This is best described as media arbitrage and performance take-rate economics rather than pure SaaS subscription revenue. A secondary revenue stream comes from cashback and commerce integrations, where brands fund incentives and promotions to drive retail transactions.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Almedia)
New Report Published: The Rewarded UA Handbook
Version B includes a new report titled 'The Rewarded UA Handbook' which was not present in Version A.
Read original sourceFreecash Makes Its Comeback on the iOS App Store, Rewarding Over 80 Million Users and Counting
Freecash has made a significant return to the iOS App Store, now rewarding over 80 million users, marking a notable milestone for Almedia.
Read original sourceIntroducing The Almedia Advertiser Platform
A new platform aimed at enhancing advertising capabilities.
Read original sourceAlmedia: Frequently Asked Questions
What is Almedia?
Almedia is a German adtech company that runs rewarded user acquisition campaigns for advertisers through owned consumer properties such as Freecash.
Who uses Almedia?
Its paying customers are mainly mobile app developers, gaming companies, performance marketers, and increasingly retail or commerce brands using cashback-style engagement.
How does Almedia make money?
It earns revenue from outcome-based advertising spend, keeping a margin between advertiser payments and the rewards distributed to users, with additional commerce-related income from cashback programmes.
Company Facts
- Founded
- 2020
- Headquarters
- Germany
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- almedia.co