Almedia
Almedia is a rewarded user acquisition platform connecting advertisers with incentivised users.
Analyst Perspective
Almedia is a German adtech company focused on rewarded user acquisition for mobile apps and games. Its core model combines a B2B campaign platform with owned consumer demand, most visibly through Freecash, where users are paid to test apps, play games, and complete advertiser-defined actions. Advertisers, especially app developers, gaming companies, and performance marketers, use the platform to buy incentivised acquisition tied to downstream outcomes such as installs and in-app activity. The business makes money primarily from performance marketing spend, retaining a margin between advertiser payouts and end-user rewards. Rather than relying mainly on software subscriptions, it operates a media and performance marketplace model with automation and first-party user engagement data. The 2025 acquisition of zave.it added cashback and commerce capabilities, extending the rewarded engagement model beyond gaming into retail and purchase-driven campaigns.
Analyst Signal Briefing
Updated: 14 Aug 2026Almedia has expanded its technical suite by launching the Link SDK, a tool designed to help game developers drive revenue growth through rewarded user acquisition. This development follows the opening of its London office at King’s Cross to scale its data team and support an engagement engine serving over 80 million users. These initiatives, alongside the recent reinstatement of its Freecash rewards app, further consolidate Almedia’s strategic focus on providing high-performance monetisation infrastructure for the global mobile gaming market.
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Key insights about Almedia
Category Differentiation
Almedia is not a general-purpose SaaS marketing suite or a pure mobile game publisher. It is primarily a rewarded user acquisition and performance adtech business with owned consumer demand, extended by cashback commerce capabilities.
Almedia: About
Almedia operates a hybrid adtech and owned-media model. It acquires and retains a large consumer user base on its own rewarded properties, then monetises that attention by running performance campaigns for advertisers seeking app installs, in-app actions, and other measurable conversions. Value is created through matching high-intent, reward-motivated users with advertiser offers and optimising campaign delivery using automation and advertiser data. The addition of zave.it broadens this model into cashback-led commerce and retail promotion use cases.
How Almedia Works & Monetises
Business model analysis and core revenue streams
Almedia monetises mainly through performance-based advertising budgets. Advertisers pay on outcome-linked models such as cost per install, cost per action, or related conversion metrics, and Almedia keeps a margin after funding consumer rewards. This is best described as media arbitrage and performance take-rate economics rather than pure SaaS subscription revenue. A secondary revenue stream comes from cashback and commerce integrations, where brands fund incentives and promotions to drive retail transactions.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Almedia)
ChinaJoy 2026: China Goes Global, AI, Ads & Payments
ChinaJoy 2026 in Shanghai drew 438,900 attendees and over 900 exhibiting companies from 35 countries, highlighting China's growing global ambitions in games. The event saw heavy presence from adtech and payments firms (both domestic and international), strong discussion and demonstrations of generative AI across development and operations, and commentary that Game Science’s Black Myth: Wukong marked an inflection point for China’s move into premium PC/console game markets. Pocket Gamer also ran side events including PGC Summit Shanghai (770+ delegates). Speakers and exhibitors signalled fast AI adoption, intensified competition among monetisation and payments vendors, and increasing inbound and outbound international business activity for Chinese studios and global partners.
Read original sourceMobile leaders: IP & creator collaborations boost discoverability
Industry figures from mobile games argue that IP crossovers and creator partnerships remain powerful tools to boost discoverability, engagement and user acquisition — but they do not replace good game design or monetisation. Contributors (studio founders, platform and creator-tech executives, and marketers) highlight that authentic, well-matched collaborations, clear incentive alignment with IP owners, proper UA rights, measurement and live-ops integration deliver the best outcomes. Examples cited include Angry Birds crossovers, Fortnite’s partnership ecosystem, and a Sea-credited Naruto × Free Fire collaboration that materially lifted DAU. The piece emphasizes measurement, attribution and genuine creative fit as critical to long-term success.
Read original sourceAlmedia opens new London office at King's Cross to grow its data team
News 4 min read Jun 26, 2026 ###### Almedia opens new London office at King's Cross to grow its data team View article
Read original sourceAlmedia: Frequently Asked Questions
What is Almedia?
Almedia is a German adtech company that runs rewarded user acquisition campaigns for advertisers through owned consumer properties such as Freecash.
Who uses Almedia?
Its paying customers are mainly mobile app developers, gaming companies, performance marketers, and increasingly retail or commerce brands using cashback-style engagement.
How does Almedia make money?
It earns revenue from outcome-based advertising spend, keeping a margin between advertiser payments and the rewards distributed to users, with additional commerce-related income from cashback programmes.
Company Facts
- Founded
- 2020
- Headquarters
- Germany
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- almedia.co