Almedia
Rewarded user acquisition platform connecting advertisers with incentivised users.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Almedia GmbH
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- Germany
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- almedia.co
What Almedia does
Almedia operates a hybrid adtech and owned-media model. It acquires and retains a large consumer user base on its own rewarded properties, then monetises that attention by running performance campaigns for advertisers seeking app installs, in-app actions, and other measurable conversions. Value is created through matching high-intent, reward-motivated users with advertiser offers and optimising campaign delivery using automation and advertiser data. The addition of zave.it broadens this model into cashback-led commerce and retail promotion use cases.
Category differentiation
Almedia is not a general-purpose SaaS marketing suite or a pure mobile game publisher. It is primarily a rewarded user acquisition and performance adtech business with owned consumer demand, extended by cashback commerce capabilities.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Almedia is a German adtech company focused on rewarded user acquisition for mobile apps and games. Its core model combines a B2B campaign platform with owned consumer demand, most visibly through Freecash, where users are paid to test apps, play games, and complete advertiser-defined actions. Advertisers, especially app developers, gaming companies, and performance marketers, use the platform to buy incentivised acquisition tied to downstream outcomes such as installs and in-app activity. The business makes money primarily from performance marketing spend, retaining a margin between advertiser payouts and end-user rewards. Rather than relying mainly on software subscriptions, it operates a media and performance marketplace model with automation and first-party user engagement data. The 2025 acquisition of zave.it added cashback and commerce capabilities, extending the rewarded engagement model beyond gaming into retail and purchase-driven campaigns.
Company news briefing
Briefing updated:
Almedia has expanded its operations by opening a new London office at King’s Cross to scale its data team, supporting its engagement platform Freecash. Building on its developer tools and monetisation infrastructure, the bootstrapped company achieved first place for revenue per employee among the 100 fastest-growing startups in the DACH and CEE regions in the Sifted 100 2026 ranking, generating €2.6 million per employee.
Business model & monetisation
Almedia monetises mainly through performance-based advertising budgets. Advertisers pay on outcome-linked models such as cost per install, cost per action, or related conversion metrics, and Almedia keeps a margin after funding consumer rewards. This is best described as media arbitrage and performance take-rate economics rather than pure SaaS subscription revenue. A secondary revenue stream comes from cashback and commerce integrations, where brands fund incentives and promotions to drive retail transactions.
- Rewarded user acquisition campaigns for apps and games
- Performance media spend on CPI/CPA-style economics
- Margin on advertiser-funded user rewards
- Media Arbitrage
- Cashback and commerce promotions via zave.it
- Brand-funded incentives and commerce take-rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Almedia Tops Revenue Per Employee in DACH/CEE Startup Ranking
Financials · Recorded impact score: 2/5
Berlin-based adtech company Almedia, known for its rewarded engagement platform Freecash, announced that it ranks first for revenue per employee among the 100 fastest-growing startups in the DACH and CEE regions, according to the Sifted 100: DACH & CEE 2026 list published on September 9. Almedia generates €2.6 million in revenue per employee, the highest among all companies on the list, and also ranks first among bootstrapped companies and within the Marketing & AdTech category. The company placed 25th overall. Almedia, founded in 2020 with €20,000 in founder savings, has grown without external capital and is profitable. Freecash has over 80 million registered users, with 9 million earning rewards monthly. The ranking follows Almedia's third-place finish in the Financial Times FT1000 in 2025.
- Almedia ranks first for revenue per employee among 100 fastest-growing startups in DACH and CEE, with €2.6 million per employee.
- Almedia placed 25th overall on the Sifted 100: DACH & CEE 2026 list.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Manager, Celebrity & Talent Partnerships(Senior) | Growth | Berlin | |
| Lead Monetization Manager(Lead) | Product | Berlin | |
| Paid Social Manager(Mid-Level) | Growth | Berlin | |
| Programmatic Growth Manager(Mid-Level) | Growth | Berlin | |
| Product Lead - Adtech(Lead) | Product | Berlin |
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Questions about Almedia
What is Almedia?
Almedia is a German adtech company that runs rewarded user acquisition campaigns for advertisers through owned consumer properties such as Freecash.
Who uses Almedia?
Its paying customers are mainly mobile app developers, gaming companies, performance marketers, and increasingly retail or commerce brands using cashback-style engagement.
How does Almedia make money?
It earns revenue from outcome-based advertising spend, keeping a margin between advertiser payments and the rewards distributed to users, with additional commerce-related income from cashback programmes.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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