Almedia

The company runs performance-focused rewarded advertising and cashback platforms that match advertisers and merchants with consumers willing to complete tasks, app installs, gameplay, surveys, or purchases in exchange for rewards. It drives value for advertisers by delivering high volumes of verifiable user actions and conversions, underpinned by its own optimisation stack and dynamic bidding system that aims to maximise return on ad spend. It creates value for consumers by offering rewards and cashback with fast and flexible payout options.

Economically, the firm aggregates advertiser demand onto its owned consumer properties, effectively operating as a performance ad network with control of both demand relationships and consumer-facing inventory. It supplements self-serve or semi-automated campaign execution with managed user acquisition consulting, including initial analysis and ongoing optimisation. Cashback functionality, enhanced via an acquired savings service, broadens use cases from app installs and engagement into purchase-driven performance marketing.

Almedia GmbH is a Berlin-based advertising technology company that operates rewarded user acquisition platforms for mobile apps and games, plus cashback-based consumer reward products. Its main consumer-facing properties enable users to earn money or rewards by installing and testing apps and games, completing surveys, and making purchases that generate cashback.

The company generates revenue from advertisers and merchant partners that pay for performance-based user acquisition and purchase conversions, using proprietary optimisation technology including a dynamic bidding system that replaces fixed CPI bidding. Its direct paying customers are app and game publishers, user acquisition teams, and brands or merchants seeking incentivised installs, engagement, and sales; a portion of advertiser spend is shared with end users as rewards and cashback.