JustPlay

The company operates a two-sided rewarded gaming and advertising platform. On the consumer side, it distributes a free Android app that tracks user playtime and in-app challenge completion, credits a virtual currency, and enables periodic redemption into real-world rewards such as gift cards, vouchers or PayPal transfers. On the infrastructure side, it runs an integrated adtech stack, first-party game titles and payout rails end-to-end. Advertisers and partners buy rewarded ad inventory and promotional placements that reach users inside the ecosystem’s games and offer experiences.

Value is created by matching advertisers and game publishers seeking engaged users with players willing to watch ads and complete tasks in exchange for rewards. The platform captures value as the margin between advertising and partner revenues and the costs of user rewards and operations. Additional value comes from providing publishers with a monetisation and retention engine built around reward loops, while providing advertisers with performance-focused placements tied to measurable in-app actions.

Justplay GmbH is a Germany-based mobile gaming and advertising technology company founded in 2020. It operates a mobile rewards app and an integrated adtech and payout platform that tracks playtime and ad interactions in mobile games, awards virtual coins to players, and enables redemption for gift cards, PayPal and similar rewards. By running its own ad monetisation stack, first-party games and payout rails, it channels part of advertising revenue back to players.

The business generates revenue primarily from advertisers and commercial partners that pay for rewarded advertising inventory and user acquisition within the games ecosystem. Players use the consumer app for free and receive rewards funded by advertising spend. Its direct paying customers are advertisers and game publishers seeking retention-focused, rewarded monetisation solutions, while end-users are casual mobile gamers attracted by small monetary rewards for playing and engaging with ads.