Prodege
Consumer rewards and market research platform operator for advertisers and brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Prodege, LLC
- Entity type
- COMPANY
- Founded
- 2005
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- prodege.com
What Prodege does
Prodege operates a portfolio model that links consumer rewards properties with advertiser and research products. On the consumer side, it acquires and retains users through cashback, surveys, offers and rewards. On the commercial side, it sells access to that audience and data through performance marketing, affiliate commerce, offerwall distribution, survey sampling and end-to-end insights solutions. Value is created by reusing the same audience, engagement data and distribution infrastructure across multiple revenue streams.
Category differentiation
Prodege is not a pure survey panel company or a standalone DSP. It is a diversified operator spanning consumer rewards media, affiliate commerce, performance marketing and market research products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Prodege is a private US-based digital media and consumer insights company that operates a portfolio of rewards, cashback, survey and performance marketing products. Its assets include consumer brands such as Swagbucks, InboxDollars and MyPoints, alongside B2B research and advertising offerings such as Pollfish, Prodege Insights, peeq, Prodege Performance and AdGate Media. The group uses owned consumer engagement properties to gather first-party behavioural and survey data, distribute advertiser offers and support research sampling. The business makes money through a hybrid model: performance advertising and CPA/CPI campaigns, affiliate commerce commissions, and market research revenue from survey access, sampling and insights services. Its paying customers are primarily brands, agencies, performance marketers and research teams, while consumers participate in the ecosystem through rewarded activities such as surveys, shopping, app installs and offer engagement.
Business model & monetisation
Prodege monetises through a hybrid mix of performance-based advertising, affiliate commerce and market research revenue. Advertisers pay on CPA, CPI or conversion-led terms for user acquisition, engagement and offer completion via Prodege Performance and AdGate Media. Retail and commerce partners generate affiliate commissions and cashback economics through shopping activity on Swagbucks, MyPoints and related properties. Brands, agencies and research teams pay for survey sampling, project-based insights, platform access and research services through Pollfish, Prodege Insights and peeq. A portion of gross revenue is shared back to consumers as rewards, with Prodege retaining the margin.
- Performance marketing and offerwall campaigns
- CPA/CPI and conversion-based advertiser spend
- Affiliate commerce and cashback commissions
- Percentage take-rate on retail transactions
- Market research sampling and survey projects
- Project fees and access to respondents
- Managed insights and analytics support
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Ibotta
Performance-marketing and cashback rewards network for retail commerce.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Prodege Appoints Todd Parsons Chief Executive Officer
Recorded impact score: 4.5/5
Prodege has appointed Todd Parsons as Chief Executive Officer, as announced on September 17, 2026. Additionally, AdGate Media is now part of Prodege as of September 8, 2026.
Todd Parsons Named CEO of Blackstone-Owned Prodege
Leadership Appointment · Recorded impact score: 2/5
Todd Parsons, former Chief Product Officer at Criteo, will become CEO of Prodege, a Blackstone-backed consumer insights firm, starting October 1. Prodege operates a panel of over 125 million consumers and powers loyalty programs like Swagbucks, MyPoints, and InboxDollars. Parsons is expected to leverage his AI expertise from Criteo, where he oversaw the development of AI tools including a Model Context Protocol, to enhance Prodege's market research offerings. The appointment marks a significant leadership change for the company, which provides consumer feedback to CPG brands, commerce companies, and game developers.
- Todd Parsons has been named CEO of Prodege, starting October 1.
- Prodege is backed by Blackstone and runs a consumer panel of over 125 million members.
AdGate Media is Now Part of Prodege
Recorded impact score: 3.5/5
Prodege announces that AdGate Media is now part of Prodege, as listed on their press release archives page.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Principal Data Engineer(Lead) | Data, AI & Analytics | El Segundo HQ | |
| Sr. Account Manager(Senior) | Sales & Business Development | 3 Locations | |
| Director, Product Designer, Consumer Experience(Director) | Product & Design | El Segundo HQ | |
| Staff Product Manager, Consumer Experience(Lead) | Product & Design | El Segundo HQ | |
| Business Development Representative(Junior) | Sales & Business Development | Remote New York |
Explore company relationships
Questions about Prodege
What is Prodege?
Prodege is a private digital media and consumer insights company that operates rewards, cashback, survey and performance marketing platforms.
Who uses Prodege?
Brands, agencies, performance marketers, app publishers and research teams use its advertising and insights products, while consumers use its rewards properties to earn cashback or incentives.
How does Prodege make money?
It earns revenue from performance-based advertising, affiliate commerce commissions, survey and sampling fees, and managed market research services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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