Prodege

Prodege operates a portfolio model that links consumer rewards properties with advertiser and research products. On the consumer side, it acquires and retains users through cashback, surveys, offers and rewards. On the commercial side, it sells access to that audience and data through performance marketing, affiliate commerce, offerwall distribution, survey sampling and end-to-end insights solutions. Value is created by reusing the same audience, engagement data and distribution infrastructure across multiple revenue streams.

Prodege is a private US-based digital media and consumer insights company that operates a portfolio of rewards, cashback, survey and performance marketing products. Its assets include consumer brands such as Swagbucks, InboxDollars and MyPoints, alongside B2B research and advertising offerings such as Pollfish, Prodege Insights, peeq, Prodege Performance and AdGate Media. The group uses owned consumer engagement properties to gather first-party behavioural and survey data, distribute advertiser offers and support research sampling.

The business makes money through a hybrid model: performance advertising and CPA/CPI campaigns, affiliate commerce commissions, and market research revenue from survey access, sampling and insights services. Its paying customers are primarily brands, agencies, performance marketers and research teams, while consumers participate in the ecosystem through rewarded activities such as surveys, shopping, app installs and offer engagement.