Observed Signal · Sep 8, 2026 · Market Signal · Source: Prodege · Impact: 3.5/5
AdGate Media is Now Part of Prodege
Prodege announces that AdGate Media is now part of Prodege, as listed on their press release archives page.
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Recent verified developments and strategic activity across this market segment.
Prodege Appoints Todd Parsons Chief Executive Officer
Prodege, a consumer marketing and insights platform, announced the appointment of Todd Parsons as Chief Executive Officer, effective October 1, 2026. Parsons previously served as Chief Product Officer and President of Performance Media at Criteo, where he helped advance commerce, first-party data, and AI capabilities. He will lead Prodege's next chapter, focusing on AI-driven consumer engagement and leveraging Prodege's community of more than 125 million people.
Todd Parsons Named CEO of Blackstone-Owned Prodege
Todd Parsons, former Chief Product Officer at Criteo, will become CEO of Prodege, a Blackstone-backed consumer insights firm, starting October 1. Prodege operates a panel of over 125 million consumers and powers loyalty programs like Swagbucks, MyPoints, and InboxDollars. Parsons is expected to leverage his AI expertise from Criteo, where he oversaw the development of AI tools including a Model Context Protocol, to enhance Prodege's market research offerings. The appointment marks a significant leadership change for the company, which provides consumer feedback to CPG brands, commerce companies, and game developers.
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