Observed Signal · Sep 17, 2026 · Hiring · Source: Adweek · Impact: 2/5 · Sentiment: Neutral
Leadership Appointment Market: Todd Parsons Named CEO of Blackstone-Owned Prodege
Todd Parsons, former Chief Product Officer at Criteo, will become CEO of Prodege, a Blackstone-backed consumer insights firm, starting October 1. Prodege operates a panel of over 125 million consumers and powers loyalty programs like Swagbucks, MyPoints, and InboxDollars. Parsons is expected to leverage his AI expertise from Criteo, where he oversaw the development of AI tools including a Model Context Protocol, to enhance Prodege's market research offerings. The appointment marks a significant leadership change for the company, which provides consumer feedback to CPG brands, commerce companies, and game developers.
Relevant leadership change in consumer insights space, with potential AI-driven innovation, but limited direct impact on adtech operations.
Key Takeaways & Evidence Grounding
- Todd Parsons has been named CEO of Prodege, starting October 1.
- Prodege is backed by Blackstone and runs a consumer panel of over 125 million members.
- Prodege powers loyalty programs for Swagbucks, MyPoints, and InboxDollars.
- Parsons previously served as Chief Product Officer at Criteo, where he developed AI tools and retail media products.
Connected Companies & Entities
3 Entities mappedCriteo
Commerce media platform for retail advertising and open internet activation.
“Before joining Prodege, Parsons was chief product officer at Criteo....”
Blackstone
Alternative asset manager focused on private market investing.
“Blackstone-backed Prodege runs a panel of more than 125 million consumers....”
Prodege
Consumer rewards and market research platform operator for advertisers and brands.
“Todd Parsons is joining marketing insights firm Prodege as CEO....”
Ontology Mapping & Concepts
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