Observed Signal · Sep 17, 2026 · Hiring · Source: Adweek · Impact: 2/5 · Sentiment: Neutral
Leadership Appointment Market: Todd Parsons Named CEO of Blackstone-Owned Prodege
Todd Parsons, former Chief Product Officer at Criteo, will become CEO of Prodege, a Blackstone-backed consumer insights firm, starting October 1. Prodege operates a panel of over 125 million consumers and powers loyalty programs like Swagbucks, MyPoints, and InboxDollars. Parsons is expected to leverage his AI expertise from Criteo, where he oversaw the development of AI tools including a Model Context Protocol, to enhance Prodege's market research offerings. The appointment marks a significant leadership change for the company, which provides consumer feedback to CPG brands, commerce companies, and game developers.
Relevant leadership change in consumer insights space, with potential AI-driven innovation, but limited direct impact on adtech operations.
Wichtigste Kernpunkte & Evidenz
- Todd Parsons has been named CEO of Prodege, starting October 1.
- Prodege is backed by Blackstone and runs a consumer panel of over 125 million members.
- Prodege powers loyalty programs for Swagbucks, MyPoints, and InboxDollars.
- Parsons previously served as Chief Product Officer at Criteo, where he developed AI tools and retail media products.
Verknüpfte Unternehmen
3 verknüpfte UnternehmenCriteo
Commerce-Media-Plattform für Retail Advertising und die Aktivierung im Open Internet.
“Before joining Prodege, Parsons was chief product officer at Criteo....”
Blackstone
Ein führender alternativer Vermögensverwalter, der sich auf Investitionen in private Märkte spezialisiert hat.
“Blackstone-backed Prodege runs a panel of more than 125 million consumers....”
Prodege
Betreiber einer Plattform für Konsumenten-Rewards und Marktforschung für Werbetreibende und Marken.
“Todd Parsons is joining marketing insights firm Prodege as CEO....”
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