Observed Signal · Sep 17, 2026 · Hiring · Source: Prodege · Impact: 4.5/5
Prodege Appoints Todd Parsons Chief Executive Officer
Prodege, a consumer marketing and insights platform, announced the appointment of Todd Parsons as Chief Executive Officer, effective October 1, 2026. Parsons previously served as Chief Product Officer and President of Performance Media at Criteo, where he helped advance commerce, first-party data, and AI capabilities. He will lead Prodege's next chapter, focusing on AI-driven consumer engagement and leveraging Prodege's community of more than 125 million people.
This appointment brings a seasoned executive with AI, data, and commerce expertise to lead Prodege, a major consumer insights and loyalty platform. It signals Prodege's strategic focus on AI-driven consumer engagement and first-party data as it builds on its large community.
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Key Takeaways & Evidence Grounding
- Prodege announced Todd Parsons as CEO on September 17, 2026, effective October 1, 2026.
- Parsons most recently served as Chief Product Officer and President of Performance Media at Criteo.
- He previously held product leadership roles at SocialCode, OpenX, and Acxiom, and founded BuzzLogic and Aditive.
- Prodege's communities include more than 125 million people.
- Chris Ney serves as Chairman of Prodege's Board of Directors.
Connected Companies & Entities
2 Entities mapped“Prodege is a consumer marketing and insights platform that announced the appointment of Todd Parsons as its new CEO.”
“Criteo is Todd Parsons' former employer, where he led global product vision and Performance Media and helped pioneer conversational AI adver...”
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Todd Parsons, former Chief Product Officer at Criteo, will become CEO of Prodege, a Blackstone-backed consumer insights firm, starting October 1. Prodege operates a panel of over 125 million consumers and powers loyalty programs like Swagbucks, MyPoints, and InboxDollars. Parsons is expected to leverage his AI expertise from Criteo, where he oversaw the development of AI tools including a Model Context Protocol, to enhance Prodege's market research offerings. The appointment marks a significant leadership change for the company, which provides consumer feedback to CPG brands, commerce companies, and game developers.
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