Observed Signal · Nov 3, 2026 · Hiring · Source: Adzine · Impact: 3/5 · Sentiment: Positive
Tom Peruzzi takes over global publisher business at Adform
Danish ad tech company Adform has appointed Tom Peruzzi as Senior Vice President Publishers, effective November 2. Peruzzi, former CEO of ProSiebenSat.1-owned Virtual Minds, will lead the global publisher and marketer business, aiming to expand publisher partnerships and further develop Adform's sell-side offerings. Adform seeks to better integrate its buy-side and sell-side operations, positioning itself as a European technology partner for publishers prioritizing data and technology sovereignty. Peruzzi left Virtual Minds in January 2026 and now joins Adform to build on its integrated platform and grow its sell-side business.
A significant executive appointment in the ad tech industry, highlighting Adform's strategic push to integrate buy-side and sell-side and its focus on the European publisher market.
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Key Takeaways & Evidence Grounding
- Tom Peruzzi appointed Senior Vice President Publishers at Adform, starting November 2.
- Peruzzi previously led Virtual Minds, a ProSiebenSat.1-owned ad tech group, until January 2026.
- Adform's platform includes a DSP, publisher ad server, SSP, and data management solutions.
- Peruzzi will focus on expanding publisher partnerships and developing Adform's sell-side offerings.
- Adform founded in Copenhagen in 2002, expanding into sell-side since 2015.
Connected Companies & Entities
3 Entities mapped“Danish ad tech provider Adform appoints Tom Peruzzi as SVP Publishers.”
“Tom Peruzzi was previously CEO of Virtual Minds, a ProSiebenSat.1-owned ad tech group.”
“Virtual Minds is a subsidiary of ProSiebenSat.1.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Tom Peruzzi Exits Virtual Minds Management After Successful Tenure
Tom Peruzzi will leave the management of Freiburg-based adtech firm Virtual Minds at the end of January 2026, stepping down at his own request. Operational leadership will be assumed jointly by existing co-managing directors Dirk von Borstel and Ricarda Jebsen, with the company stating it will continue its current strategic course without a personnel reboot. Peruzzi joined Virtual Minds in 2017 as CTO and became spokesperson of the management in 2021. During his tenure the leadership team pursued a strategic expansion including technological integration of a modular programmatic full‑tech stack under the Virtual Minds brand, the development and market launch of the Media Manager product, and expansion into European markets beyond the DACH region. Peruzzi also participated in industry bodies such as BVDW and IAB Europe. Markus Messerer of Seven.One Media/Prosiebensat.1 commented on Peruzzi’s contributions and expressed regret at his departure.
Sat.1 launches 'Deal or No Deal' in Primetime
German broadcaster Sat.1 announced it will premiere the game show 'Deal or No Deal' on December 13, 2026, with a special celebrity edition in primetime, ahead of its regular weekday slot at 7 PM starting December 14. The celebrity special will feature Annette and Caro Frier as well as Jens 'Knossi' Knosalla, with winnings going to the audience. Hosted by Jörg Pilawa, the show marks Sat.1's return to entertainment formats on weekdays, replacing its fiction programming. The production is by Banijay Productions Germany.
Convergent TV Stalled by Neglect of Linear, Advisor Says
In an interview with VideoWeek, Hossein Houssaini, Executive Strategic Advisor at Virtual Minds, argues that the TV industry is failing to build a truly converged advertising market for linear TV and streaming. He criticizes broadcasters for maintaining separate linear and digital teams that often work against each other rather than toward a unified goal. Houssaini suggests that compensation structures based on a single total target would encourage both media to succeed together. The interview, filmed at TV Rise 2026 in Seville, covers the challenges in convergent TV, how broadcasters are evolving their offerings, and the need for the buy-side to adapt to these shifts. Houssaini emphasizes that neglecting linear TV is holding back convergence, as the industry tends to focus on the new while discarding the old, repeating past mistakes.
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