Consumer Cashback Rewards & Coupons · MarTech Vendor · B2C Consumer App / Platform
Plebicom
Affiliate, loyalty and cashback platform for merchants and distributors.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- PLEBICOM SAS
- Entity type
- COMPANY
- Founded
- 2000
- Headquarters
- 131, boulevard de Sébastopol, 75002 Paris, France
- Company size
- 50–200
- Market cluster / sector
- Consumer Cashback Rewards & Coupons
- Market role
- MarTech Vendor · B2C Consumer App / Platform
- Official website
- plebicom.com
What Plebicom does
Plebicom operates a multi-sided commerce and performance marketing model. On one side, it aggregates merchants and promotional offers; on another, it controls or supports publisher, distributor and cashback channels that expose those offers to shoppers. It creates value by matching merchant demand for measurable acquisition and retention with consumer-facing reward environments and white-label partner programmes. Revenue is generated through tracked sales commissions, platform fees for distributor deployments and transaction economics from voucher and rewards distribution.
Category differentiation
Plebicom is not just a standalone consumer cashback app and not merely a payment processor. It is a broader affiliate, loyalty and merchant-funded rewards platform serving merchants and enterprise distributors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Plebicom is a French performance marketing and loyalty technology company. It operates a proprietary affiliate network connecting merchants with a large base of active shoppers, offers white-label merchant-funded rewards infrastructure to distributors such as banks and media groups, and runs consumer cashback properties including eBuyClub. Its products span affiliate campaign distribution, cashback and promo-code programmes, offer targeting, tracking and attribution, and digital gift voucher distribution. The business makes money mainly from commission-based affiliate and performance marketing economics, where merchants pay on validated sales, alongside software or licensing fees for white-label loyalty solutions and transactional margins or commissions on gift card distribution. Its direct customers are retailers, e-commerce brands, banks, insurers, fintechs, airlines, publishers and media organisations, while consumers engage through the cashback and rewards endpoints rather than being the primary paying customers for most of the platform.
Business model & monetisation
Plebicom primarily monetises through CPA-style affiliate commissions and performance fees tied to validated sales generated for merchants. It also charges SaaS, licensing or platform fees for white-label distributor and loyalty deployments, earns transaction margins or commissions on digital gift card distribution, and likely captures campaign fees for promoted placements such as cashback boosts, email exposure and other offer distribution services.
- Affiliate commissions from merchant sales
- Performance-based CPA / percentage of validated sales
- White-label distributor platform fees
- SaaS / licensing / implementation fees
- Merchant campaign services and promotional placements
- Service fees and campaign-based charges
- E-gift voucher distribution
- Transactional margin / commission
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Commerce content platform for coupons, cashback and deal communities.
Cashback app and performance marketing platform using transaction data.
B2B data, martech and workflow software for brands, retailers and healthcare.
Cashback and affiliate commerce platform for shoppers and merchants.
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Recent recorded signals
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No sufficiently sourced and dated signals are available for this view.
Careers & open positions
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| Position | Department | Location | Posted |
|---|---|---|---|
| Négociateur Technico-Commercial en alternance(Intern) | Sport / Commerce | Reims |
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Questions about Plebicom
What is Plebicom?
Plebicom is a French affiliate marketing, loyalty and cashback platform that connects merchants, distributors and shoppers through performance-based rewards and offer distribution.
Who uses Plebicom?
Its direct customers include retailers, e-commerce brands, banks, fintechs, insurers, airlines, publishers and media groups, while consumers use its cashback properties such as eBuyClub.
How does Plebicom make money?
It earns revenue mainly from performance commissions on tracked sales, plus white-label platform fees, campaign service fees and transaction margins on digital gift vouchers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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