Joko

Joko operates a two-sided platform. On one side, it acquires consumers with a free cashback product that tracks purchases and rewards shopping activity across partner merchants. On the other, it monetises merchant and brand demand through affiliate-style commissions, performance marketing campaigns, and transaction-data-led market studies. The consumer layer drives purchase data, attribution and merchant reach; the B2B layer converts that capability into campaign spend and insight revenue.

Joko is a French cashback and purchase intelligence company operating a free consumer rewards app alongside a B2B performance marketing and market research offering. For consumers, it provides automatic cashback on purchases made with partner merchants through its mobile app and browser extension. For brands and retailers, it offers customer acquisition, drive-to-store and conversion campaigns using aggregated banking transaction data, plus market studies based on consumer purchase behaviour.

The company makes money primarily through commissions from merchant transactions and performance-based fees from brand campaigns. Its business model is effectively two-sided: consumer engagement and purchase tracking create data and attribution capabilities, which in turn support advertiser campaigns and insight products. Customers therefore span both end-consumers seeking savings and business buyers such as brand marketers, retail teams, and strategy or insights functions.