Joko
Cashback app and performance marketing platform using transaction data.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- BUSINESS_UNIT
- Founded
- 2018
- Headquarters
- France
- Company size
- 50–200
- Market role
- B2C Consumer App / Platform
- Official website
- home.joko.com
What Joko does
Joko operates a two-sided platform. On one side, it acquires consumers with a free cashback product that tracks purchases and rewards shopping activity across partner merchants. On the other, it monetises merchant and brand demand through affiliate-style commissions, performance marketing campaigns, and transaction-data-led market studies. The consumer layer drives purchase data, attribution and merchant reach; the B2B layer converts that capability into campaign spend and insight revenue.
Category differentiation
Joko is not a bank, card issuer, or general-purpose payment processor. It is a cashback, performance marketing, and consumer insights platform built around merchant partnerships and transaction-based attribution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Joko is a French cashback and purchase intelligence company operating a free consumer rewards app alongside a B2B performance marketing and market research offering. For consumers, it provides automatic cashback on purchases made with partner merchants through its mobile app and browser extension. For brands and retailers, it offers customer acquisition, drive-to-store and conversion campaigns using aggregated banking transaction data, plus market studies based on consumer purchase behaviour. The company makes money primarily through commissions from merchant transactions and performance-based fees from brand campaigns. Its business model is effectively two-sided: consumer engagement and purchase tracking create data and attribution capabilities, which in turn support advertiser campaigns and insight products. Customers therefore span both end-consumers seeking savings and business buyers such as brand marketers, retail teams, and strategy or insights functions.
Business model & monetisation
Joko uses a mixed monetisation model. The consumer app is free and monetised through affiliate or merchant commissions when users complete purchases with partner retailers. Joko Business uses a performance-based commercial model in which brands pay based on revenue or conversions generated, resembling CPA or revenue-share pricing with managed campaign execution. The market studies product likely adds project-based research or data insight revenue derived from aggregated transaction and panel data.
- Merchant affiliate commissions from consumer cashback transactions
- Percentage Take-Rate (Media/FinTech/Marketplace)
- Performance-based brand campaign fees
- Percentage Take-Rate (Media/FinTech/Marketplace)
- Managed campaign execution and reporting
- Service Fee / Retainer
- Market studies and consumer insight engagements
- Service Fee / Retainer
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Joko
What is Joko?
Joko is a French platform that offers automatic cashback to consumers and performance marketing plus market insight products to brands and retailers.
Who uses Joko?
Consumers use Joko to earn cashback, while brand marketers, retail teams, and research or strategy teams use its campaign and insight products.
How does Joko make money?
Joko earns merchant commissions on tracked purchases, performance-based fees from brand campaigns, and likely fees for bespoke market studies and insights.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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