Almedia vs Ibotta

Almedia Tops Revenue Per Employee in DACH/CEE Startup Ranking

Berlin-based adtech company Almedia, known for its rewarded engagement platform Freecash, announced that it ranks first for revenue per employee among the 100 fastest-growing startups in the DACH and CEE regions, according to the Sifted 100: DACH & CEE 2026 list published on September 9. Almedia generates €2.6 million in revenue per employee, the highest among all companies on the list, and also ranks first among bootstrapped companies and within the Marketing & AdTech category. The company placed 25th overall. Almedia, founded in 2020 with €20,000 in founder savings, has grown without external capital and is profitable. Freecash has over 80 million registered users, with 9 million earning rewards monthly. The ranking follows Almedia's third-place finish in the Financial Times FT1000 in 2025.

• Almedia ranks first for revenue per employee among 100 fastest-growing startups in DACH and CEE, with €2.6 million per employee.
• Almedia placed 25th overall on the Sifted 100: DACH & CEE 2026 list.
• Almedia is the highest-ranked marketing and advertising technology company on the list.

8-K Financial Filing Analysis for Ibotta (2026-09-24)

On September 22, 2026, Ibotta, Inc. announced changes to its Board of Directors. Tony Weisman was appointed as a Class I director and a member of the Audit Committee, with an initial term expiring at the 2028 annual meeting of shareholders. Concurrently, board member Thomas Lehrman notified the company of his immediate resignation from the Board and all committees. The company noted that Mr. Lehrman's departure was not due to any disagreements regarding operations, policies, or practices.

• Tony Weisman was appointed as a Class I director and Audit Committee member effective September 22, 2026, with a term running through the 2028 annual shareholders meeting.
• Thomas Lehrman resigned from the Board of Directors and all committees effective September 22, 2026, with no reported disagreements with the company.

Longer Holiday Season, Thriftier Consumers Ahead

An ADWEEK House panel co-hosted with Ibotta discussed how data-driven media spend can help brands adapt to changing shopping behaviors during the holiday season. Chris Dungan, VP of client partnerships at Ibotta, and Krystle Rocci, integrated strategy director at Pernod Ricard, highlighted that consumers are shopping earlier and elongating their purchasing period. Ibotta's first-party data enables Pernod to measure and attribute the success of promotions, helping to intercept consumers in their decision path. The panel emphasized the importance of moving beyond impressions to target the right moments and mindset. Promotions are effective for attracting new or lapsed buyers, but fostering repeat purchases and exploring the full brand portfolio are key loyalty tests. The discussion underscored the value of first-party data and strategic promotions in driving incremental sales and collective brand equity.

• Ibotta first-party data helps Pernod Ricard measure and attribute promotion success.
• Consumers are elongating their holiday purchasing period, shopping earlier than usual.
• Chris Dungan (Ibotta) and Krystle Rocci (Pernod Ricard) participated in an ADWEEK House panel.

Ibotta Appoints Tony Weisman to Board of Directors

Ibotta appoints Tony Weisman to its Board of Directors, as announced in a press release dated September 24, 2026.