PROS

The company operates an enterprise software model built around cloud-based pricing, CPQ, and revenue management platforms. It creates value by centralising pricing data, applying machine-learning models for price optimisation, and executing real-time pricing and quoting across multiple sales and distribution channels. In travel and airline markets, it further creates value through precomputed fare and itinerary data, fare marketing, and high-throughput pricing engines that reduce distribution costs and support high-volume transactions.

Revenue is generated via recurring SaaS subscriptions (often seat-based for CPQ and usage-based or tiered for pricing and airline solutions), enterprise licence-style contracts, and multi-year agreements that may bundle multiple modules. Additional value and revenue come from professional services, including implementation, integration with ERP/CRM and selling systems, configuration, and ongoing support for complex enterprise deployments.

PROS Holdings, Inc. is a US-based enterprise software company focused on AI-driven pricing, configure–price–quote (CPQ), and revenue management, with a particular strength in travel and airline solutions. Its cloud platforms provide centralised price optimisation and management, CPQ for complex B2B sales, real-time pricing engines, and travel-specific tools such as pricing caches and fare marketing for airlines and travel distributors.

The company generates revenue primarily from cloud SaaS subscriptions, enterprise licences, and associated professional services and implementation work. Customers are mid-market to large enterprises that require complex pricing and quoting, as well as airlines, online travel agencies, and other travel distribution partners that need high-volume, real-time pricing and prepriced itinerary distribution. PROS is owned by private equity firm Thoma Bravo through Portofino Parent, LLC.