PROS
Airline retailing and pricing software for revenue optimisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- PROS Holdings, Inc.
- Entity type
- COMPANY
- Founded
- 1985
- Headquarters
- 3200 Kirby Drive, Suite 600, Houston, Texas 77098
- Company size
- 1,001–5,000
- Market role
- B2B SaaS Provider
- Ticker
- PRO
- Official website
- pros.com
What PROS does
PROS operates a vertical B2B SaaS model. It develops proprietary software used by airlines to forecast demand, optimise fares and ancillary pricing, merchandise offers, manage shopping experiences and run direct-channel marketing. Value is created by helping airline customers increase revenue, improve conversion and reduce manual pricing and campaign management work. The platform model also increases stickiness because multiple modules connect into airline booking, distribution and commercial systems.
Category differentiation
This is not a generic advertising technology vendor or a consumer travel booking site. It is a vertical enterprise software provider focused on airline pricing, revenue management, merchandising and offer marketing.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
PROS is a US enterprise software company that sells cloud-based pricing, revenue management, merchandising and digital offer tools, with a strong sector focus on airlines and travel retail. Its platform connects capacity management, dynamic pricing, shopping, merchandising, landing pages and paid search execution so airline commercial teams can manage offers and optimise direct and indirect sales performance. The company makes money primarily through enterprise SaaS subscriptions, typically sold as modular, multi-year deployments, with additional revenue from implementation, integration and premium functionality. Its direct customers are airlines, travel retailers and airline commercial, pricing, merchandising, eCommerce and digital marketing teams rather than end travellers. As of December 2025, the company became a wholly owned subsidiary of parent entities affiliated with Thoma Bravo.
Company news briefing
Briefing updated:
PROS B2B has transitioned to the Conga brand, representing a major structural integration within the software portfolio of parent firm Thoma Bravo. This rebranding is accompanied by the Spring 2026 Platform Release, which introduces enhanced visibility and automated tools to optimise pricing, personalised marketing, and commercial agility. These developments, alongside the launch of the 2026 Customer Outperformer Awards, indicate a focus on product modernisation and client engagement following the consolidation.
Business model & monetisation
The core monetisation model is enterprise SaaS subscription revenue from modular software products such as revenue management, dynamic pricing, merchandising, shopping and airline marketing tools. Pricing is likely structured around deployed modules, scope, integration complexity and commercial scale, often under multi-year contracts. Secondary revenue comes from implementation, configuration, integration and other professional services tied to enterprise rollout and ongoing platform expansion.
- Core platform and module subscriptions
- Software Subscription
- Implementation and integration services
- Service Fee
- Premium pricing, marketing and optimisation modules
- Software Subscription
- Ongoing support and platform expansion work
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Sabre
Travel technology platform for distribution, retailing and booking infrastructure.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Implementation Consultant II(Mid-Level) | Customer Success & Client Operations | BGR Sofia Hybrid | |
| Digital Marketing Specialist II(Mid-Level) | Marketing & Growth | BGR Sofia Hybrid | |
| Software Engineer I(Junior) | Engineering & Development | USA TX Houston Office | |
| Software Engineer I (DevOps)(Junior) | Engineering & Development | BGR Sofia Hybrid | |
| Associate Product Manager(Junior) | Product & Design | USA TX Houston Office |
Explore company relationships
Questions about PROS
What is PROS?
PROS is an enterprise software company that provides cloud tools for airline pricing, revenue management, merchandising, shopping and digital offer marketing.
Who uses PROS?
Its users are mainly airlines and travel retail teams, especially revenue managers, pricing teams, eCommerce teams, merchandising teams and digital marketers.
How does PROS make money?
PROS primarily makes money through enterprise SaaS subscriptions for modular software products, with additional revenue from implementation and integration services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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