Observed Signal · Sep 2, 2026 · Ratings Report · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
TV Ratings Market: Sat.1's New NCIS Evening Trails Kabel Eins in Young Demos
German broadcaster Sat.1 launched its new Tuesday evening block built around three NCIS series at 20:15. The original 'Navy CIS' drew 990,000 total viewers but only 170,000 in the 14-49 advertising-relevant demographic, equal to a 5.2% market share. 'Navy CIS: Origins' followed with 810,000 viewers and 4.0% in that target group. Later, 'Navy CIS: Sydney' remained above 500,000 viewers but posted weak young-audience shares. Kabel Eins outperformed Sat.1 among 14-49 viewers, helped by the film 'Real Steel' with a 6.8% share, and reached 5.8% daily market share, ranking fourth ahead of Sat.1, Vox (both 5.5%) and ProSieben (5.3%). RTLzwei managed only 3.3%. All data comes from AGF Videoforschung.
Audience ratings report for German linear TV broadcasters; relevant to media planning but with no direct AdTech, MarTech, or advertising technology implications.
Wichtigste Kernpunkte & Evidenz
- Sat.1's new NCIS Tuesday block opened with 'Navy CIS', reaching 990,000 total viewers.
- Only 170,000 viewers aged 14-49 watched 'Navy CIS', a 5.2% market share.
- 'Navy CIS: Origins' drew 810,000 viewers and a 4.0% market share among 14-49.
- Kabel Eins beat Sat.1 among 14-49 viewers with the film 'Real Steel' at 6.8% market share.
- Kabel Eins ranked fourth in daily audience share with 5.8% among 14-49, ahead of Sat.1 and Vox at 5.5% and ProSieben at 5.3%.
Verknüpfte Unternehmen
6 verknüpfte UnternehmenRTLZWEI
Deutscher TV-Sender und Digital-Publisher zur Monetarisierung von Zielgruppen-Reichweiten über AdTech-Integrationen, lineare Werbeinventare und Content-Rechte.
“RTLzwei reached only 3.3% daily market share on Tuesday....”
Kabel Eins
German free-to-air entertainment brand with advertising-funded TV and Joyn streaming.
“Kabel Eins was more successful than Sat.1 among young viewers and reached 5.8% daily market share....”
AGF Videoforschung
Deutscher Anbieter von TV- und Video-Reichweitenmessung sowie Mediaplanungsdaten.
“AGF Videoforschung is the source for all audience data in the article....”
ProSieben
German broadcast channel brand with digital video distribution.
“ProSieben had a weak day with a 5.3% daily market share among 14-49....”
VOX
VOX ist eine reichweitenstarke deutsche TV- und Digitalmedienmarke innerhalb des RTL-Ökosystems, die crossmediale Unterhaltungsinhalte über lineare und digitale Touchpoints hinweg monetarisiert.
“Kabel Eins placed ahead of Sat.1 and Vox, which both reached 5.5% daily market share....”
SAT.1
German broadcaster behind SAT.1 and its Joyn distribution.
“Sat.1 landed with its new 'NCIS' evening behind Kabel Eins among young audiences....”
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