Observed Signal · Aug 2, 2026 · Measurement Report · Source: DWDL · Impact: 2/5 · Sentiment: Neutral

Kabel Eins Shrinks to Narrow Saturday Ratings

Executive Signal Summary

Kabel Eins recorded a 2.2% market share in the 14–49 age group on Saturday (TV reach data for 01.08.), placing the channel only marginally ahead of TLC (2.0%) and finishing 15th in the ratings. Several smaller specialty channels outperformed Kabel Eins among younger viewers, notably ZDFinfo (3.8%) and ZDFneo (3.6%), with Super RTL, Comedy Central, DMAX, Nitro and Welt also posting higher shares. The article cites AGF SCOPE 1.15 / AGF Videoforschung as the data source and highlights weak primetime and daytime line-ups for Kabel Eins, including low-performing repeats and late premieres.

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High Confidence

Daily linear TV audience figures are relevant to TV advertisers, schedulers and media owners but represent routine measurement rather than industry‑shifting change.

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Key Takeaways & Evidence Grounding

  • Kabel Eins achieved a 2.2% daily market share in the 14–49 age group on Saturday (TV reach for 01.08.).
  • Kabel Eins finished 15th in the ratings charts for that day.
  • TLC recorded a 2.0% share; ZDFinfo 3.8% and ZDFneo 3.6% among the young audience.
  • Super RTL (2.9%), Comedy Central (2.8%), DMAX (2.6%), Nitro (2.5%) and Welt (2.4%) all outperformed Kabel Eins on that day.
  • Source for the data: AGF SCOPE 1.15 / AGF Videoforschung (market standard: moving image; preliminary weighted data).

Connected Companies & Entities

13 Entities mapped

“2,2 Prozent Tagesmarktanteil in der klassischen Zielgruppe der 14- bis 49-Jährigen hat Kabel Eins am Samstag erzielt, für den Sender ist das...”

“Am erfolgreichsten beim jungen Publikum performten ZDFinfo (3,8 Prozent) und ZDFneo (3,6 Prozent)....”

“Aber auch Super RTL (2,9 Prozent), Comedy Central (2,8 Prozent), DMAX (2,6 Prozent), Nitro (2,5 Prozent) und Welt (2,4 Prozent) waren erfolg...”

“Aber auch Super RTL (2,9 Prozent), Comedy Central (2,8 Prozent), DMAX (2,6 Prozent), Nitro (2,5 Prozent) und Welt (2,4 Prozent) waren erfolg...”

“Aber auch Super RTL (2,9 Prozent), Comedy Central (2,8 Prozent), DMAX (2,6 Prozent), Nitro (2,5 Prozent) und Welt (2,4 Prozent) waren erfolg...”

“Top 5 Marktanteile (alle Zuschauer) — 14,9 % (ZDF) listed in the day overview....”

“Top 5 Marktanteile (alle Zuschauer) — 4,4 % (VOX) listed in the day overview....”

“Top 5 Marktanteile (alle Zuschauer) — 4,2 % (Sat.1) listed in the day overview....”

“Top 5 Marktanteile (alle Zuschauer) — 9,2 % (Das Erste) listed in the day overview....”

“Top 5 Marktanteile (alle Zuschauer) — 7,0 % (RTL) listed in the day overview....”

Ontology Mapping & Concepts

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: DWDL•Published: Aug 2, 2026
Original Coverage Title: “Kabel Eins verzwergt am Samstag auf Spartensender-Niveau - DWDL.de”

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

TV (linear)Aug 23, 2026

Kabel Eins Drops to 16th in Daily TV Rankings

Kabel Eins recorded very weak audience figures on Saturday, falling to 16th place in the daily TV rankings with a 1.7% market share among 14- to 49-year-olds, a level described as that of a niche channel. Kabel Eins Doku posted 1.8%. RTLzwei also underperformed with a 2.8% daily share and a poor primetime result for 'Armes Deutschland' (350,000 viewers; 1.0% in 14–49). Among niche channels, Sky Sport led with a 3.0% daily share, driven by DFB-Pokal broadcasts; ZDFinfo reached 2.5%. The article cites AGF SCOPE 1.15 / AGF Videoforschung as the data source. The piece was published on 2026-08-23 by Timo Niemeier on DWDL.de.

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TV (linear)Jun 18, 2026

Kabel Eins Leads 'Best of the Rest'; Bachelors Hit Lows

Daily TV-audience data reported by DWDL show the FIFA World Cup drove ZDF to dominant primetime shares, leaving private broadcasters with low reach on June evenings. Among private channels, Kabel Eins led the non-sports lineup in the 14–49 demographic with Scary Movie 4 (4.5% share, ~190,000 viewers), followed by Scary Movie 2 (4.1%). RTL’s dating show Die Bachelors sank to new lows (3.4% in 14–49; 580,000 total viewers). Sat.1 and ProSieben achieved modest half‑million reach for some slots but low audience shares (e.g., 4.1% and 3.4% in key slots). On the public side ARD’s Donna Leon repeat reached 2.92 million viewers (14.0% overall). All audience figures cite AGF SCOPE / AGF Videoforschung preliminary weighted data.

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TV (linear) / Audience MeasurementJun 14, 2026

Comedy Central Tops Kabel Eins; Nitro Beats RTLzwei

DWDL reports TV audience figures for June 13, 2026: in the 14–49 demographic Comedy Central achieved a 2.3% daily share, edging out Kabel Eins (2.1%). Nitro was the strongest specialist channel with a 2.8% share, ahead of RTLzwei (2.5%), helped by live coverage of the FIA World Endurance Championship (peak 3.2% and an average of 140,000 viewers across an extended timespan). Comedy Central benefited from multiple Futurama re‑runs (peaks up to 4.5%; individual episodes reaching about 40,000 and 90,000 viewers). ZDFneo’s broadcast of Star Trek IV reached 600,000 viewers and a 3.5% share among younger viewers. AGF SCOPE (AGF Videoforschung) is cited as the data source; figures are preliminary weighted market-standard TV measurement.

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