DMAX
German free-to-air factual TV channel with digital ad inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Discovery Communications Deutschland GmbH & Co. KG
- Entity type
- COMPANY
- Headquarters
- Germany
- Market role
- Publisher & Media Owner
- Official website
- dmax.de
What DMAX does
The company creates and distributes audience-focused factual entertainment across linear television and owned digital video properties, then monetises that audience through advertising sales. Value is created by packaging a defined male-skewing viewership for brand advertisers across broadcast and digital touchpoints, supported by premium long-form content, recognised channel branding, and cross-platform inventory.
Category differentiation
This entity is the German DMAX broadcast and digital media operation, not Warner Bros. Discovery as a whole and not a standalone adtech platform. It is a media owner selling audience reach, not a DSP, SSP or self-serve advertising tool.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Discovery Communications Deutschland GmbH & Co. KG operates DMAX, a branded free-to-air television channel and associated digital video property serving German-speaking markets. The company is part of Warner Bros. Discovery and focuses on factual entertainment and male-oriented lifestyle content spanning adventure, motor, entertainment, lifestyle and knowledge programming. The business model is audience aggregation and monetisation. DMAX sells linear television advertising inventory, special ad formats and aggregated ad blocks around its broadcast schedule, while DMAX.de sells digital video, display and native advertising around catch-up and long-form online content. Its paying customers are advertisers, agencies and media buyers seeking access to men aged 15–49 in a brand-safe factual entertainment environment, with additional value from carriage and distribution arrangements.
Company news briefing
Briefing updated:
Following Paramount Skydance’s US$111 billion acquisition of Warner Bros. Discovery, DMAX is executing its local content strategy to defend against new market entrants. The broadcaster's core 'Kings of Cash' franchise is expanding to 20 episodes for its third season, filming in Florida and Germany ahead of its September premiere, which directly counters a rival format launch by VOX. Supported by strong linear performances from established formats like '112: Feuerwehr im Einsatz', DMAX consistently captures high market shares amongst the 14–49 demographic, complementing its recent digital expansion into FAST channels on Waipu.tv.
Business model & monetisation
Revenue is driven primarily by ad-supported media sales. DMAX monetises through classic TV spots, special advertising formats and aggregated advertising blocks on its linear channel, while DMAX.de monetises through video ads, display ads and native integrations in its catch-up and long-form digital environment. Distribution agreements provide an additional revenue layer. No evidence supports subscription revenue or a public self-serve ad buying platform for this property.
- Linear television advertising
- Ad-Supported
- Digital video, display and native advertising
- Ad-Supported
- Distribution agreements
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
DMAX's 'Kings of Cash' Season 3 Goes to USA
TV (linear) · Recorded impact score: 1/5
DMAX announced the third season of its docu-soap Kings of Cash – Die Pfandleiher. The new season comprises 20 episodes (five more than the first two seasons) and returns to weekday early-evening programming, airing Monday–Friday at 19:15 beginning 7 September. Production is again handled by BluePrint Media. Filming will revisit German locations (Karlsruhe, Bochum, Nürnberg, Berlin, Siegburg) and, for the first time, also include behind-the-scenes coverage at the US pawnshop Paramount Pawn in Florida, where Karlsruhe pawnbrokers Florian and Jabez participate in day-to-day operations.
- DMAX announced the third season of the docu-soap 'Kings of Cash - Die Pfandleiher'.
- The new season comprises 20 episodes, five more than the first two seasons.
Giesel stays strong; 'Achtung Kontrolle' hits yearly high
TV (linear) · Recorded impact score: 1/5
Kabel Eins posted strong linear-TV ratings on 30 July 2026: Peter Giesel’s report format 'Achtung Abzocke' delivered 8.5% share among 14–49-year-olds (210,000 viewers in that demo) and a later repeat reached 8.8% (460,000 total viewers). The pre-evening magazine 'Achtung Kontrolle' set a new annual best with 8.4% in the 14–49 demo (470,000 overall). Afternoon US crime series on Kabel Eins underperformed, while ProSieben Maxx’s 'Storage Wars' achieved 4.1–5.1% in the demo. DMAX had a strong day driven by 'Fang des Lebens' (peaking at 7.2%), 'Steel Buddies' (up to 5.1%), and two primetime episodes of '112: Feuerwehr im Einsatz' (3.2% and 4.5%), with a late-night repeat reaching 13.8%; DMAX’s daily market share was 3.7%, narrowly ahead of RTLzwei. Data source: AGF SCOPE / AGF Videoforschung (preliminary weighted TV data).
- 'Achtung Abzocke' on Kabel Eins scored 8.5% among 14–49-year-olds (average 210,000 in demo); the earlier new episode reached 600,000 viewers overall.
- A repeat of 'Achtung Abzocke' at 22:20 achieved 8.8% in the 14–49 demo with 460,000 viewers.
DMAX's '110 Hannover' Sets Season-Finale Ratings Record
TV (linear) · Recorded impact score: 1/5
At the season finale of '110 Hannover – Im Visier der Polizei', DMAX recorded a new season-best rating among 14–49 year-olds: a 5.0% market share at 20:15, surpassing the previous week's best by 1.2 percentage points. The episode reached 0.31 million viewers (equal to the prior week). Other DMAX emergency-format shows also performed well in the evening, while Nitro screened the 'Police Academy' films and achieved strong shares and reach (including 460,000 viewers for the first film). The article cites AGF SCOPE / AGF Videoforschung as the data source and reports broader daily and top-program ratings for German broadcasters for TV viewing on 21 July 2026.
- DMAX's '110 Hannover' achieved a 5.0% market share among 14–49 year-olds at 20:15 on the season finale, beating the prior week's season-best by 1.2 percentage points.
- The '110 Hannover' episode had 0.31 million viewers, the same reach as the previous week.
Explore company relationships
Questions about DMAX
What is DMAX?
DMAX is a German free-to-air factual entertainment TV channel and digital media property operated by Discovery Communications Deutschland GmbH & Co. KG within Warner Bros. Discovery.
Who uses DMAX?
Viewers use it for free factual entertainment content, while advertisers, agencies and media buyers use it to reach male-skewing audiences in German-speaking markets.
How does DMAX make money?
DMAX makes money from linear TV advertising, special advertising formats, digital video/display/native ads on DMAX.de, and distribution agreements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
Continue your research on DMAX
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.