Observed Signal · Aug 23, 2026 · Measurement Update · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
TV (linear) Market: Kabel Eins Drops to 16th in Daily TV Rankings
Kabel Eins recorded very weak audience figures on Saturday, falling to 16th place in the daily TV rankings with a 1.7% market share among 14- to 49-year-olds, a level described as that of a niche channel. Kabel Eins Doku posted 1.8%. RTLzwei also underperformed with a 2.8% daily share and a poor primetime result for 'Armes Deutschland' (350,000 viewers; 1.0% in 14–49). Among niche channels, Sky Sport led with a 3.0% daily share, driven by DFB-Pokal broadcasts; ZDFinfo reached 2.5%. The article cites AGF SCOPE 1.15 / AGF Videoforschung as the data source. The piece was published on 2026-08-23 by Timo Niemeier on DWDL.de.
A country-specific TV ratings report with limited relevance to the broader AdTech/MarTech industry.
Key Takeaways & Evidence Grounding
- Kabel Eins recorded a 1.7% daily market share in the 14–49 age group on Saturday and ranked 16th overall.
- Kabel Eins Doku achieved a 1.8% market share on the same day.
- RTLzwei had a daily market share of 2.8%; the program 'Armes Deutschland' reached 350,000 viewers and 1.0% in the 14–49 target group.
- Sky Sport was the most successful niche channel that day with a 3.0% daily market share, boosted by DFB-Pokal broadcasts.
- Data source for the figures: AGF SCOPE 1.15 (AGF Videoforschung); TV reach figures reported for 22.08.2026.
Connected Companies & Entities
10 Entities mappedDas Erste
Germany’s national public-service television channel within ARD.
“Das Erste (ARD) appeared in the Top 5 market shares and in the Top 5 program reach listing for the day....”
NDR
Northern Germany’s public-service broadcaster across radio, television and digital.
“NDR Fernsehen was one of the channels that Kabel Eins was passed by in the rankings....”
RTLZWEI
German broadcaster monetising audiences through ads and content rights.
“RTLzwei achieved a daily market share of 2.8% but underperformed relative to its normal values; its primetime 'Armes Deutschland' reached 35...”
DWDL.de
German media trade publisher for TV, streaming and industry jobs.
“The story was published on DWDL.de and the page footer cites © DWDL.de GmbH 2001-2026....”
Kabel Eins
German free-to-air entertainment brand with advertising-funded TV and Joyn streaming.
“Kabel Eins recorded a 1.7% daily market share in the 14–49 age group on Saturday and fell to 16th place in the rankings....”
AGF Videoforschung
German video audience measurement and planning data provider.
“The article states that the data source for all figures is AGF SCOPE 1.15 / AGF Videoforschung....”
VOX
German TV publisher brand within RTL’s broadcast and digital ecosystem.
“VOX appeared in the Top 5 market shares for all viewers on the reported day....”
SAT.1
German broadcaster behind SAT.1 and its Joyn distribution.
“Sat.1 featured in the Top 5 market shares and had strong reach for the Supercup football broadcasts....”
ZDF
German public-service broadcaster with free TV, streaming and news platforms.
“ZDF was shown among the top channels for the day, with a leading market share in the overall Top 5....”
RTL Group
European broadcaster, streamer, ad seller and content producer.
“RTL was listed among the Top 5 channels by market share for the day....”
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