Observed Signal · Aug 23, 2026 · Measurement Update · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
TV (linear) Market: Kabel Eins Drops to 16th in Daily TV Rankings
Kabel Eins recorded very weak audience figures on Saturday, falling to 16th place in the daily TV rankings with a 1.7% market share among 14- to 49-year-olds, a level described as that of a niche channel. Kabel Eins Doku posted 1.8%. RTLzwei also underperformed with a 2.8% daily share and a poor primetime result for 'Armes Deutschland' (350,000 viewers; 1.0% in 14–49). Among niche channels, Sky Sport led with a 3.0% daily share, driven by DFB-Pokal broadcasts; ZDFinfo reached 2.5%. The article cites AGF SCOPE 1.15 / AGF Videoforschung as the data source. The piece was published on 2026-08-23 by Timo Niemeier on DWDL.de.
A country-specific TV ratings report with limited relevance to the broader AdTech/MarTech industry.
Wichtigste Kernpunkte & Evidenz
- Kabel Eins recorded a 1.7% daily market share in the 14–49 age group on Saturday and ranked 16th overall.
- Kabel Eins Doku achieved a 1.8% market share on the same day.
- RTLzwei had a daily market share of 2.8%; the program 'Armes Deutschland' reached 350,000 viewers and 1.0% in the 14–49 target group.
- Sky Sport was the most successful niche channel that day with a 3.0% daily market share, boosted by DFB-Pokal broadcasts.
- Data source for the figures: AGF SCOPE 1.15 (AGF Videoforschung); TV reach figures reported for 22.08.2026.
Verknüpfte Unternehmen
10 verknüpfte UnternehmenDas Erste
Germany’s national public-service television channel within ARD.
“Das Erste (ARD) appeared in the Top 5 market shares and in the Top 5 program reach listing for the day....”
NDR
Norddeutscher Rundfunk ist die öffentlich-rechtliche Sendeanstalt für Norddeutschland mit einem plattformübergreifenden Portfolio aus Hörfunk, Fernsehen und digitalen Angeboten.
“NDR Fernsehen was one of the channels that Kabel Eins was passed by in the rankings....”
RTLZWEI
Deutscher TV-Sender und Digital-Publisher zur Monetarisierung von Zielgruppen-Reichweiten über AdTech-Integrationen, lineare Werbeinventare und Content-Rechte.
“RTLzwei achieved a daily market share of 2.8% but underperformed relative to its normal values; its primetime 'Armes Deutschland' reached 35...”
DWDL.de
Führendes deutsches B2B-Fachmedium und Vermarktungsplattform für die TV-, Streaming- und Medienbranche.
“The story was published on DWDL.de and the page footer cites © DWDL.de GmbH 2001-2026....”
Kabel Eins
German free-to-air entertainment brand with advertising-funded TV and Joyn streaming.
“Kabel Eins recorded a 1.7% daily market share in the 14–49 age group on Saturday and fell to 16th place in the rankings....”
AGF Videoforschung
Deutscher Anbieter von TV- und Video-Reichweitenmessung sowie Mediaplanungsdaten.
“The article states that the data source for all figures is AGF SCOPE 1.15 / AGF Videoforschung....”
VOX
VOX ist eine reichweitenstarke deutsche TV- und Digitalmedienmarke innerhalb des RTL-Ökosystems, die crossmediale Unterhaltungsinhalte über lineare und digitale Touchpoints hinweg monetarisiert.
“VOX appeared in the Top 5 market shares for all viewers on the reported day....”
SAT.1
German broadcaster behind SAT.1 and its Joyn distribution.
“Sat.1 featured in the Top 5 market shares and had strong reach for the Supercup football broadcasts....”
ZDF
Deutscher öffentlich-rechtlicher Rundfunksender mit frei empfangbarem Fernsehen, Streaming-Angeboten und Nachrichtenplattformen.
“ZDF was shown among the top channels for the day, with a leading market share in the overall Top 5....”
RTL Group
Ein führender europäischer Medienkonzern in den Bereichen Broadcaster, Streaming, Werbevermarktung und Content-Produktion.
“RTL was listed among the Top 5 channels by market share for the day....”
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