Observed Signal · Aug 7, 2026 · Ratings Report · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Giesel Sets New Record; ProSieben Slumps Further
German TV ratings on August 6 saw Kabel Eins’ consumer-investigation format achieve a new high in the 14–49 demographic, with 280,000 viewers (10.4% market share) and an average total audience of 720,000. A subsequent repeat also scored strongly, giving Kabel Eins a 5.9% day market share in the target group and putting it level with ZDF and Sat.1 in the 20:15 slot. By contrast, ProSieben performed poorly: the celebrity documentary Born Famous drew 270,000 viewers (90,000 aged 14–49) for a 3.5% share, while reality show Eden fell to 1.4–1.6% in the target group. The article cites AGF SCOPE (AGF Videoforschung) as the data source and was published on August 7, 2026 by Alexander Krei on DWDL.de.
Shifts in linear-TV audience and market share affect TV ad inventory and planning for advertisers and buyers in Germany but are localized market developments rather than industry-shifting changes.
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Key Takeaways & Evidence Grounding
- Kabel Eins' 'Achtung Abzocke' averaged 280,000 viewers aged 14–49 and achieved a 10.4% market share in that demo on August 6, 2026.
- The same episode had an average total reach of 720,000 viewers; the immediately following repeat scored 10.3% in the 14–49 demo.
- Kabel Eins recorded a 5.9% day market share in the 14–49 target group and was level with ZDF and Sat.1 at 20:15.
- ProSieben's 'Born Famous' reached 270,000 total viewers (90,000 aged 14–49) for a 3.5% market share; 'Eden' fell to 1.4% (and 1.6% for a later episode).
- Data source for the article: AGF SCOPE 1.15 / AGF Videoforschung (preliminary weighted TV viewing data).
Connected Companies & Entities
10 Entities mapped“Die derzeit laufende Staffel von "Achtung Abzocke - Urlaubsbetrügern auf der Spur" erfreut sich so großer Beliebtheit wie noch nie. ... Durc...”
“ProSieben blieb von solchen Werten indes weit entfernt und fiel mit seiner Promi-Doku "Born Famous" auf ein bitteres Tief....”
“Job listing entry: ProSiebenSat.1 — Produktionsplaner (m/w/d) befristet München (listed in DWDL.jobs section)....”
“Um 20:15 Uhr war Kabel Eins zugleich im Rennen um die Marktführerschaft und lag beim jungen Publikum auf Augenhöhe mit dem ZDF und Sat.1....”
“Um 20:15 Uhr war Kabel Eins zugleich im Rennen um die Marktführerschaft und lag beim jungen Publikum auf Augenhöhe mit dem ZDF und Sat.1....”
“In der Zielgruppe reichte das nur für einen völlig desolaten Marktanteil von 3,5 Prozent, womit sich ProSieben noch hinter einer alten Folge...”
“Quelle der Daten für diesen Artikel: AGF Videoforschung...”
“ProSieben ... hinter ... dem Vox-Film "Justice League" einsortierte, die beide jeweils mehr als fünf Prozent erzielten....”
“URL zu diesem Artikel: https://www.dwdl.de/... © DWDL.de GmbH, 2001-2026...”
“Noch stärker war nur RTL, wo der Spielfilm "Fast & Furious 9" mit 0,31 Millionen 14- bis 49-Jährigen auf 11,6 Prozent Marktanteil....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
ProSieben's 'Born Famous' Flops; Giesel Returns Strong
Mid‑July AGF Videoforschung data reported by MEEDIA show ProSieben's new prime‑time docusoap Born Famous underperformed, drawing about 340,000 viewers at 20:15 (1.9% share across all viewers; 4.9% in ages 14–49). The follow‑up dating format Eden also struggled: one broadcast reached roughly 180,000 viewers (≈1.4% share) and another about 130,000, with AGF noting 3.2% and 3.0% in the 14–49 group for its two episodes. ARD led the evening — the crime film Auge um Auge had 4.63 million viewers (25.7%) — while ZDF's The Lost City drew 2.14 million (11.9%). Kabel Eins saw a strong return for Achtung Abzocke with 520,000 viewers and 7.3% in 14–49 (repeat 8.1%).
ProSieben's 'Born Famous' and 'Eden' Flop in Ratings
DWDL reports that ProSieben saw very weak linear-TV performance on Aug 20, 2026: the sixth and final episode of the docu-soap 'Born Famous' attracted just 260,000 viewers and a 3.3% share in the 14–49 target group. The subsequent reality show 'Eden' collapsed to 0.5% market share among 14–49-year-olds (initially ~60,000 viewers, rising to ~80,000 for the finale hour) with a later repeat at 1.0%. ProSieben's daily market share was 3.9% in 14–49 and 1.4% overall (rank 20). By contrast, Sat.1’s repeat of the '1% Quiz' led the demo at 9.6% (averaging 920,000 viewers) and VOX’s James Bond film reached 9.2%. AGF SCOPE / AGF Videoforschung is cited as the data source.
Giesel stays strong; 'Achtung Kontrolle' hits yearly high
Kabel Eins posted strong linear-TV ratings on 30 July 2026: Peter Giesel’s report format 'Achtung Abzocke' delivered 8.5% share among 14–49-year-olds (210,000 viewers in that demo) and a later repeat reached 8.8% (460,000 total viewers). The pre-evening magazine 'Achtung Kontrolle' set a new annual best with 8.4% in the 14–49 demo (470,000 overall). Afternoon US crime series on Kabel Eins underperformed, while ProSieben Maxx’s 'Storage Wars' achieved 4.1–5.1% in the demo. DMAX had a strong day driven by 'Fang des Lebens' (peaking at 7.2%), 'Steel Buddies' (up to 5.1%), and two primetime episodes of '112: Feuerwehr im Einsatz' (3.2% and 4.5%), with a late-night repeat reaching 13.8%; DMAX’s daily market share was 3.7%, narrowly ahead of RTLzwei. Data source: AGF SCOPE / AGF Videoforschung (preliminary weighted TV data).
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