Observed Signal · Sep 2, 2026 · Ratings Report · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
TV Ratings Market: Sat.1's New NCIS Evening Trails Kabel Eins in Young Demos
German broadcaster Sat.1 launched its new Tuesday evening block built around three NCIS series at 20:15. The original 'Navy CIS' drew 990,000 total viewers but only 170,000 in the 14-49 advertising-relevant demographic, equal to a 5.2% market share. 'Navy CIS: Origins' followed with 810,000 viewers and 4.0% in that target group. Later, 'Navy CIS: Sydney' remained above 500,000 viewers but posted weak young-audience shares. Kabel Eins outperformed Sat.1 among 14-49 viewers, helped by the film 'Real Steel' with a 6.8% share, and reached 5.8% daily market share, ranking fourth ahead of Sat.1, Vox (both 5.5%) and ProSieben (5.3%). RTLzwei managed only 3.3%. All data comes from AGF Videoforschung.
Audience ratings report for German linear TV broadcasters; relevant to media planning but with no direct AdTech, MarTech, or advertising technology implications.
Key Takeaways & Evidence Grounding
- Sat.1's new NCIS Tuesday block opened with 'Navy CIS', reaching 990,000 total viewers.
- Only 170,000 viewers aged 14-49 watched 'Navy CIS', a 5.2% market share.
- 'Navy CIS: Origins' drew 810,000 viewers and a 4.0% market share among 14-49.
- Kabel Eins beat Sat.1 among 14-49 viewers with the film 'Real Steel' at 6.8% market share.
- Kabel Eins ranked fourth in daily audience share with 5.8% among 14-49, ahead of Sat.1 and Vox at 5.5% and ProSieben at 5.3%.
Connected Companies & Entities
6 Entities mappedRTLZWEI
German broadcaster monetising audiences through ads and content rights.
“RTLzwei reached only 3.3% daily market share on Tuesday....”
Kabel Eins
German free-to-air entertainment brand with advertising-funded TV and Joyn streaming.
“Kabel Eins was more successful than Sat.1 among young viewers and reached 5.8% daily market share....”
AGF Videoforschung
German video audience measurement and planning data provider.
“AGF Videoforschung is the source for all audience data in the article....”
ProSieben
German broadcast channel brand with digital video distribution.
“ProSieben had a weak day with a 5.3% daily market share among 14-49....”
VOX
German TV publisher brand within RTL’s broadcast and digital ecosystem.
“Kabel Eins placed ahead of Sat.1 and Vox, which both reached 5.5% daily market share....”
SAT.1
German broadcaster behind SAT.1 and its Joyn distribution.
“Sat.1 landed with its new 'NCIS' evening behind Kabel Eins among young audiences....”
Ontology Mapping & Concepts
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