Observed Signal · Aug 17, 2026 · Event · Source: onlinemarketing.de · Impact: 3/5 · Sentiment: Positive
Large Language Models (LLM) & AI Market: DMEXCO Host Verena Gründel Urges AI to Deliver Value
In an interview ahead of DMEXCO 2026, Verena Gründel — DMEXCO host and Brand & Communications Director — argues that despite widespread AI adoption, measurable business value remains limited. DMEXCO’s 2026 theme “Scaling Intelligence” (Sept 23–24) aims to push companies from experimentation to scalable, revenue-generating AI use cases. Gründel and Commercial Growth Advisor Jenny Gruner highlight four transformation pillars (efficiency, decisions, revenue potential, business models) and warn that only a small share of companies achieve both increased revenue and cost reduction from AI. The piece also covers European leadership on AI safety, concerns about agentic cyberattacks, and the role of events like DMEXCO in spreading practical best practices and governance approaches.
DMEXCO is a major industry event shaping European discussion on scaling AI from experiments to measurable business impact; highlights (PwC stat) that few companies yet achieve ROI, and the conference could influence adoption, best practices, and regulatory discourse.
Wichtigste Kernpunkte & Evidenz
- DMEXCO 2026 is scheduled for 23–24 September with the motto “Scaling Intelligence”.
- Verena Gründel is cited as Host and Brand & Communications Director of DMEXCO.
- A PwC study referenced in the article found only 12% of companies both increase revenue and reduce costs through AI.
- DMEXCO 2026 will feature 17 stages, 11 summits, and dedicated DMEXCO Worlds covering Agencies, Commerce, Media and Tech.
- OnlineMarketing.de and t3n will run a DMEXCO special program with a livestream from their stand across both event days.
Verknüpfte Unternehmen
13 verknüpfte UnternehmenPwC
Globales Netzwerk für professionelle Dienstleistungen, das strategische Beratung, Managed Services und proprietäre Unternehmenssoftware anbietet.
“A PwC study cited in the article shows only 12% of companies both increase revenue and reduce costs through AI....”
BVDW
Der Bundesverband Digitale Wirtschaft e.V. ist die zentrale Interessenvertretung der digitalen Wirtschaft in Deutschland und bietet Zertifizierungen, Fachausbildungen sowie Branchenevents.
“The OVK within the BVDW is referenced for testing an ID-based system for cross-platform campaign management....”
Indeed
Ein führender Marktplatz für Stellenangebote, der durch arbeitgeberfinanzierte, gesponserte Stellenanzeigen monetarisiert wird.
“An Indeed study is referenced to illustrate that individuals may be further along with AI adoption than their companies....”
Meta
Konsumentenorientierte Internet-Plattformen, die durch digitale Werbung, Apps, Abonnements und Virtual Reality monetarisiert werden.
“Meta is referenced among major tech players affected by recent agentic-security test incidents and as a mega-player with growing ad revenue....”
Anthropic
Anbieter von KI-Basismodellen, der intelligente KI-Assistenten und Modell-APIs für Entwickler und Unternehmen bereitstellt.
“Anthropic is mentioned for allowing Claude to be used via Slack as an agent-like team member and as one of the model providers noted in secu...”
Amazon
Globale Commerce-, Cloud-, Advertising- und Abonnement-Plattform.
“Amazon is named among the mega-players with steadily growing advertising revenues....”
t3n
Führende deutsche Digital-Business- und Tech-Plattform, die B2B-Reichweite durch Premium-Subscriptions, First-Party-Data-Monetarisierung und hochgradig zielgerichtete Media-Sales-Lösungen in der DACH-Region wertschöpft.
“t3n is mentioned as a partner with OnlineMarketing.de running a DMEXCO special programme and livestream....”
Usercentrics
Consent Management und datenschutzkonforme Marketing-Software für digitale Kanäle.
“Usercentrics Consent Management Platform is referenced in relation to embedded third-party content and consent management on the publisher s...”
OpenAI
Anbieter von Foundation-Modellen, der KI-Software, APIs und Abonnements für Entwickler, Unternehmen und Endverbraucher vertreibt.
“OpenAI is mentioned among the model providers implicated in recent agentic-security test incidents....”
Koelnmesse
Betreibt physische und digitale Messeinfrastrukturen, B2B-Messeplattformen sowie integrierte Event-Marketing- und Omnichannel-AdTech-Services zur B2B-Zielgruppenmonetarisierung.
“Koelnmesse is credited in image captions and associated with making Cologne Deutz the centre of digital innovation for DMEXCO....”
The Trade Desk
Unabhängige DSP für das kanalübergreifende Programmatic Advertising im Open Internet.
“The Trade Desk is mentioned as the organiser of an Open Internet Summit that the article's interviewee attended....”
Suchmaschinen-, Video-, AdTech- und Cloud-Gigant innerhalb des Alphabet-Konzerns.
“Google is referenced as a major tech player involved in recent agentic-security test incidents and as a mega-player with growing ad revenue....”
OnlineMarketing.de
Führendes deutsches B2B-Fachmedium und Event-Plattform für digitales Marketing und AdTech.
“OnlineMarketing.de is the publisher of the interview and is running a DMEXCO special programme and livestream with t3n....”
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