Observed Signal · Sep 6, 2026 · Conference · Source: t3n · Impact: 1/5 · Sentiment: Positive
Dmexco 2026: Commerce Summit expands, focus on AI scaling
Verena Gründel, Brand and Communications Director of Dmexco, discusses the upcoming 2026 edition of the marketing trade fair. The event's motto is 'Scaling Intelligence,' reflecting a PwC study indicating only 12% of companies profit from AI. Dmexco plans to emphasize practical application over pilot projects, with a two-day Commerce Summit, expanded Expo, and a new CMO Lounge. Despite economic challenges, Dmexco reports growth in exhibitor numbers and rebooking, indicating resilience. The event will feature major platforms like OpenAI, Google, Microsoft, and IBM, with a focus on integrating AI into specific topics like Retail Media, DOOH, and Future TV.
News about a trade fair conference, not a specific adtech industry event, but provides insights into industry sentiment.
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Key Takeaways & Evidence Grounding
- PwC study: only 12% of companies worldwide profit from AI.
- Dmexco 2026 motto is 'Scaling Intelligence'.
- Commerce Summit is now a two-day event.
- CMO Lounge is sold out for the first time.
- Exhibitor numbers and rebooking are growing despite crisis.
Connected Companies & Entities
1 Entity mapped“Eine konkrete Zahl aus einer PwC-Studie: Erst zwölf Prozent der Unternehmen weltweit profitieren durch KI....”
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DMEXCO Host Verena Gründel Urges AI to Deliver Value
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