Observed Signal · Sep 25, 2026 · Corporate Update · Source: Adtelligent · Impact: 5/5
5 Adtech Trends from DMEXCO 2026
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Key Takeaways & Evidence Grounding
- Adtelligent published a blog post with the headline '5 Adtech Trends from DMEXCO 2026' on 2026-09-25.
- The provided source text is an ad-block detection notice, not the article's substantive content.
- The notice states that Adtelligent does not show ads on its website and requests visitors to disable ad blockers.
- No information about specific adtech trends from DMEXCO 2026 is present in the provided text.
Connected Companies & Entities
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Related Market Signals & Shifts
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DMEXCO 2026: Scaling Intelligence at Koelnmesse
The article previews DMEXCO 2026, held under the motto “Scaling Intelligence,” arguing that technology alone no longer guarantees competitive advantage. With widespread availability of tools like AI, marketing automation, and retail media, differentiation now depends on strategic choice, data quality, content, customer experience and measurement. DMEXCO (23–24 September 2026 at Koelnmesse) will gather industry leaders in Worlds, Summits and Masterclasses — including a CMO Summit — to discuss practical AI use, retail media, marketing automation, agentic AI and strategies for measurable business impact.
Dmexco 2026: Commerce Summit expands, focus on AI scaling
Verena Gründel, Brand and Communications Director of Dmexco, discusses the upcoming 2026 edition of the marketing trade fair. The event's motto is 'Scaling Intelligence,' reflecting a PwC study indicating only 12% of companies profit from AI. Dmexco plans to emphasize practical application over pilot projects, with a two-day Commerce Summit, expanded Expo, and a new CMO Lounge. Despite economic challenges, Dmexco reports growth in exhibitor numbers and rebooking, indicating resilience. The event will feature major platforms like OpenAI, Google, Microsoft, and IBM, with a focus on integrating AI into specific topics like Retail Media, DOOH, and Future TV.
DMEXCO Host Verena Gründel Urges AI to Deliver Value
In an interview ahead of DMEXCO 2026, Verena Gründel — DMEXCO host and Brand & Communications Director — argues that despite widespread AI adoption, measurable business value remains limited. DMEXCO’s 2026 theme “Scaling Intelligence” (Sept 23–24) aims to push companies from experimentation to scalable, revenue-generating AI use cases. Gründel and Commercial Growth Advisor Jenny Gruner highlight four transformation pillars (efficiency, decisions, revenue potential, business models) and warn that only a small share of companies achieve both increased revenue and cost reduction from AI. The piece also covers European leadership on AI safety, concerns about agentic cyberattacks, and the role of events like DMEXCO in spreading practical best practices and governance approaches.
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