Observed Signal · Sep 10, 2026 · Partnership · Source: Modern Retail · Impact: 3/5 · Sentiment: Positive
Dick's Retail Media Network Pitches Youth Sports Audiences to Advertisers
Dick's Sporting Goods is expanding its retail media efforts, pitching advertisers on reaching 'sporthood' families through its youth sports ecosystem. Speaking at Ascendant Network's Showcase, David Young, VP of Dick's Media, highlighted the company's reach of 70 million consumers across its brands, including GameChanger, a youth sports streaming app with over 9 million users. Dick's aims to attract CPG brands, quick-service restaurants, and automakers to advertise through in-store digital screens, audio, and other channels. A survey with eMarketer found 84% of parents say youth sports influence their purchase decisions, supporting Dick's pitch that its audience has broad purchase intent beyond sporting goods.
Dick's Sporting Goods is expanding its retail media network beyond traditional categories, leveraging youth sports data to attract CPG, QSR, and auto advertisers. This signals growth in retail media and the value of niche audience segments.
Wichtigste Kernpunkte & Evidenz
- Dick's Media reaches 70 million consumers across its brands, including GameChanger.
- GameChanger app serves over 9 million users annually for youth sports streaming and stats.
- 63% of U.S. parents have children in youth sports, with 84% saying it influences purchases (eMarketer survey).
- Youth sports participation rose from 59% in 2021 to 65% in 2024 (SFIA/Aspen Institute).
- Dick's is pitching CPG, QSR, and auto brands to advertise via in-store and digital channels.
Verknüpfte Unternehmen
16 verknüpfte UnternehmenUnder Armour
Globale Sportswear-Marke, die hochentwickelte Sportbekleidung, Schuhe und Accessoires über ein hochgradig integriertes Direct-to-Consumer-Digital-Commerce-Ecosystem vertreibt.
“While the company has previously worked with brands such as Adidas, On, Under Armour and Crocs......”
Walmart
Omnichannel-Einzelhändler mit Marktplatz, Mitgliedschaftsprogrammen, B2B-Beschaffung und Retail-Media-Netzwerk.
“Walmart will soon begin delivering Dunkin’ products from its own stores......”
Ulta Beauty
Omnichannel-Beauty-Plattform, die physischen und digitalen Commerce mit einem hochleistungsfähigen Retail-Media-Netzwerk und Marketplace-Modell monetarisiert.
“...are now targeting retail stores such as Ulta Beauty and Lowe’s......”
Target
Ein US-amerikanisches Einzelhandelsunternehmen, das Omnichannel-Commerce, Kundenbindung, einen Marktplatz und Retail Media kombiniert.
“Number of Target stores now selling Factor ready-made meals....”
Lowe's
Ein führender Baumarktkonzern mit Omnichannel-Handel und einer eigenen Retail-Media-Plattform für zielgerichtete Werbekampagnen.
“...are now targeting retail stores such as Ulta Beauty and Lowe’s......”
DoorDash
Lokaler Commerce-Marktplatz mit Lieferservice, Händler-Tools und Retail Media.
“Walmart is moving in on DoorDash, Uber Eats delivery action......”
NRF
Einzelhandelsverband, der Medien, Events und Branchenanalysen erfolgreich monetarisiert.
Instacart
Lebensmittel-Marktplatz mit Retail-Media-Plattform und E-Commerce-Infrastruktur für Einzelhändler.
“...that its Petsense business would team up with Instacart for same-day delivery....”
DICK'S Sporting Goods
Führender US-Sportartikeleinzelhändler mit einer starken E-Commerce-Plattform, einem eigenen Retail Media Network und digitalen Jugendsport-Assets.
“The leader of Dick’s Sporting Goods’ advertising division hopes to recruit CPG brands......”
adidas
Globaler Sportartikelhersteller, der innovative Schuhe, Bekleidung und Accessoires im Direct-to-Consumer- und Großhandelssegment vertreibt.
“While the company has previously worked with brands such as Adidas, On, Under Armour and Crocs......”
EMARKETER
B2B-Research-Plattform für Marktanalysen, Werbung und Commerce Intelligence.
“Dick’s Media and eMarketer found in a survey this year......”
The LEGO Group
Globaler Spielwarenhersteller, der physische Bausätze mit einem hochgradig interaktiven digitalen Ökosystem und Commerce-Plattformen verknüpft.
“Number of Lego stores opening in Canada over the next few months....”
Uber
Plattform für Mobilität, Lieferung, Logistik und Werbung mit integrierter Abo-Ebene für globale Endkunden und Unternehmen.
“Walmart is moving in on DoorDash, Uber Eats delivery action......”
Tractor Supply
Retail Media Network (RMN) - The VenueUS-amerikanischer Omni-Channel-Einzelhändler für landwirtschaftlichen Bedarf, Tiernahrung und Rural-Lifestyle-Produkte mit einem wachsenden First-Party-Daten-basierten Retail Media Network (RMN).
“...its Petsense business would team up with Instacart for same-day delivery....”
Crocs
Advertiser / Brand (Buys Ads)Globaler Eigentümer und Einzelhändler von bekannten Marken für Freizeitschuhwerk.
“While the company has previously worked with brands such as Adidas, On, Under Armour and Crocs......”
On
Advertiser / Brand (Buys Ads)On ist eine börsennotierte Schweizer Performance-Sportmarke, die Premium-Laufschuhe, Bekleidung und Accessoires herstellt und vermarktet.
“While the company has previously worked with brands such as Adidas, On, Under Armour and Crocs......”
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