Observed Signal · Sep 8, 2026 · Policy Update · Source: t3n · Impact: 3/5 · Sentiment: Positive
Sports Broadcasting Market: Champions League, Bundesliga Streaming Rights in Germany Detailed
This article from t3n.de outlines the broadcasting and streaming landscape for major football competitions in Germany for the 2026/27 season. Key points include the current distribution of Champions League rights (DAZN exclusive for most games, Amazon Prime Video for the Tuesday top match), and the upcoming change in the 2027/28 season where Paramount+ will take over most matches. The article details the Europa League and Conference League coverage on RTL's streaming service RTL+, as well as the new cooperation between Sky and RTL, which will show some of these matches on Sky due to RTL's acquisition of Sky's parent company. It also discusses the availability of Bundesliga matches in free-to-air TV and provides a breakdown of subscription costs for Sky, Wow, DAZN, Amazon Prime Video, and RTL+.
The article provides a comprehensive overview of sports broadcasting rights changes in Germany, which affect the AdTech industry through advertising opportunities on these platforms. However, it is not a single major industry-shifting event but a summary of the current and future distribution of rights.
Wichtigste Kernpunkte & Evidenz
- DAZN will continue to show the vast majority of Champions League matches, including the conference, in Germany for the 2026/27 season.
- Paramount+ will become the main broadcaster of Champions League matches in Germany starting from the 2027/28 season, while Amazon Prime Video will retain a single Wednesday match.
- RTL holds the rights for the Europa League and Conference League, with matches available on RTL+, and up to two matches per matchday also airing on Sky due to a new corporate structure.
- Sky will show Bundesliga individual matches on Friday and Saturday, plus all second-division and DFB-Pokal games, while DAZN will broadcast the Bundesliga conference and Sunday matches.
- Sat.1 will air two Friday night Bundesliga games and RTL will broadcast all second-division top matches on Saturday evenings.
- For the 2026/27 season, the cheapest Sky package for Bundesliga Friday games costs 19.99 euros per month, while a DAZN Unlimited subscription costs 34.99 euros per month.
- RTL has not confirmed whether it will show up to ten Bundesliga matches per season on free TV, as previously reported by the Süddeutsche Zeitung.
- To watch all Bundesliga and European competitions, fans need subscriptions to Sky, DAZN, Amazon Prime Video, and RTL+, costing around 85 euros per month.
- The new Sky-RTL cooperation will extend free TV coverage of the Bundesliga, with RTL showing the second-division top match on Saturday evenings.
Verknüpfte Unternehmen
5 verknüpfte UnternehmenDAZN
Sport-Streaming-Plattform, die über Abonnements, Werbung und angrenzende Services monetarisiert wird.
“The Champions League runs almost exclusively on DAZN, including the conference, and DAZN also shows the Bundesliga conference and Sunday gam...”
Amazon
Globale Commerce-, Cloud-, Advertising- und Abonnement-Plattform.
“Amazon Prime Video shows the top game on Tuesday evening, and next season will have a single Wednesday match....”
RTL Group
Ein führender europäischer Medienkonzern in den Bereichen Broadcaster, Streaming, Werbevermarktung und Content-Produktion.
“The rights for the Europa League and the Conference League are with RTL, and RTL has a new corporate structure with RTL as the parent compan...”
Sky Deutschland
Deutscher Pay-TV-, Streaming- und Premium-Video-Werbebetreiber.
“Sky will show individual matches of the first Bundesliga on Friday and Saturday, and all second-division and DFB-Pokal games....”
Paramount+
Hybride Video-Streaming-Plattform mit kombinierten Einnahmen aus Abonnements und digitaler Werbung.
“From the 2027/28 season, Paramount Plus will show almost all Champions League games....”
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