Observed Signal · Oct 26, 2026 · Data Release · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Amazon Dominates German Streaming Thanks to FC Bayern Champions League Match
Amazon's Prime Video dominated German streaming in October with its UEFA Champions League coverage, including a match between Viking Stavanger and FC Bayern Munich that reached 3.65 million unique viewers (week 42) and 6.708 million view starts for the entire October, the best AGF-measured result since the FIFA World Cup final. DAZN's Champions League coverage attracted 1.25 million viewers in the same week, while its Ballon d'Or ceremony drew 2.195 million views. ZDF's Nations League match Germany vs. Serbia reached 3.0 million views. ARD's 'Tatort' achieved 1.33 million streaming viewers, its third-strongest week. In reality TV, RTL+'s 'Das Sommerhaus der Stars' leads. Note: AGF measures view starts, not unique viewers, for these monthly figures.
The article reports on streaming viewership data, highlighting Amazon's strong performance in sports streaming, which is relevant for the AdTech industry as it shows the growing importance of streaming platforms for advertising.
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Key Takeaways & Evidence Grounding
- Amazon's Prime Video reached 3.65 million unique viewers for Champions League coverage in week 42 (Oct 12-18, 2026), surpassing DAZN (1.25 million).
- In October, Amazon's Champions League match Viking Stavanger vs. FC Bayern was the most-streamed program with 6.708 million view starts (best since World Cup final).
- VfB Stuttgart vs. Atlético Madrid (Amazon) had 4.794 million view starts; ZDF's Germany vs. Serbia had 3.0 million; DAZN's Ballon d'Or had 2.195 million.
- ARD's 'Tatort' garnered 1.33 million streaming viewers, its third-strongest week; RTL+'s 'Das Sommerhaus der Stars' remains top reality show.
- AGF measures view starts for monthly charts; first-time inclusion of Amazon sports in net reach rankings.
Connected Companies & Entities
8 Entities mapped“Amazon's Prime Video dominates streaming rankings due to Champions League broadcast.”
“DAZN's Champions League streaming reach compared to Amazon's, significantly lower.”
“AGF provides the data for streaming net reach rankings.”
“RTL+ reality show 'Das Sommerhaus der Stars' leads reality segment.”
“Joyn's 'Promi Big Brother' ranks behind 'Sommerhaus' in reality streaming.”
“ZDF's programs like 'ZDFheute' and 'SOKO' appear in the streaming top 20.”
“ARD's 'Tatort' shows strong streaming performance.”
“RTL programs like 'Gute Zeiten, Schlechte Zeiten' and 'Temptation Island V.I.P.' are in the top 20.”
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Prime Video Smashes Champions League Streaming Record
In September 2026, Amazon's Prime Video dominated German streaming, with AGF measuring sports for the first time. The Champions League match between Borussia Dortmund and Villarreal topped the rankings with 4.605 million views, the highest for any single program. Prime Video secured eight of the top eleven positions, including the series "Reacher" and its spin-off "Neagley." Competitors lagged: RTL's "Das Sommerhaus der Stars" led non-Prime content with 2.698 million views, while ARD's Germany-Greece match drew over 2 million, and DAZN's Elversberg-Bayern game recorded nearly 1.7 million. ZDF's election coverage reached 1.702 million. The AGF Census+ methodology counts video starts, not unique viewers, and excludes platforms like YouTube and Facebook.
Champions League Tops Streaming Rankings, DAZN Hits Record
In calendar week 43, the UEFA Champions League once again dominated the German streaming rankings. Prime Video led with 2.556 million unique viewers for the Stuttgart vs. Atlético Madrid match, though down from the previous week. DAZN secured its second-best Champions League streaming performance ever with 1.669 million viewers, a gain of over 400,000 week-over-week. The Bundesliga, also on DAZN, reached 1.097 million viewers. Reality TV shows performed strongly, with 'Are You The One' setting a new record of 992,000 viewers. The 'Tatort' series was the most successful fictional program, followed by 'Two and a Half Men' on Prime Video. These rankings are based on AGF's 'Programmmarken' metric, which measures net reach across broadcasters' streaming platforms, excluding YouTube and social media.
Amazon's 'Reacher' Tops German AGF Streaming Charts in August
The AGF streaming charts for August in Germany show Amazon Prime Video's 'Reacher' season 4 dominating, with the first three episodes reaching 2.534 to 2.888 million views. RTL+ premiered 'Das Sommerhaus der Stars' season 11 before linear TV, surpassing 2 million views. On Joyn, 'Villa der Versuchung' became the top program with up to 1.298 million views per episode. ZDF drew seven-figure audiences with solar eclipse coverage and the European Athletics Championships; ARD's 'Der Buchspazierer' hit exactly 1.000 million views. DAZN's Bundesliga Saturday conference reached 816,000 views. The AGF Census+ methodology measures single titles across participating platforms including RTL, ProSiebenSat.1, ARD, ZDF, RTL Zwei, Sky, DAZN, Axel Springer, Sport1, and Amazon Prime Video, excluding social media and linear TV livestreams.
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