Observed Signal · Jun 30, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Discovery & Measurement Market: Awin Expands Discovery Intelligence with ScalePost Partnership
Awin announced a partnership with ScalePost and a set of platform enhancements aimed at measuring and acting on AI-driven brand discovery. The company introduced capabilities named AI Visibility and Smart Search to show when brands are surfaced in AI-driven experiences and to help advertisers find publisher partners using natural-language prompts. ScalePost will act as an additional measurement layer, using first‑party data to record real AI citations. Awin also cited collaborations with Peec.ai and Profound to broaden influence measurement across the customer journey, and claimed that accounting for AI interactions can increase observed engagement by three to six times.
Partnership and platform enhancements improve measurement of AI-driven discovery, which is relevant to marketers adjusting to zero-click search and generative AI, but it is not a major platform policy or market-shifting announcement.
Wichtigste Kernpunkte & Evidenz
- Awin announced a partnership with ScalePost to improve measurement of AI-driven brand discovery.
- Awin introduced new platform features called AI Visibility and Smart Search to surface AI-driven discovery signals and speed partner discovery.
- ScalePost uses first‑party data to measure real AI citations and will act as an additional measurement layer.
- Awin said collaborations with Peec.ai and Profound extend its view of influence across the customer journey.
- Awin reported that accounting for AI interactions can increase observed engagement by three to six times.
Verknüpfte Unternehmen
7 verknüpfte UnternehmenProfound
Software zur Messung und Optimierung der Markensichtbarkeit in der KI-gestützten Suche.
“The benefits of the partnership for marketers are further bolstered by its collaborations with Peec.ai and Profound to provide a more comple...”
ScalePost
Misst KI-Zitationen, Sichtbarkeit und Konversionswirkung für Web-Inhalte.
“Acting as an additional measurement layer, ScalePost uses first party data to measure real AI citations, giving marketers more clarity into ...”
Awin
Affiliate-Marketing-Plattform für Marken, Agenturen, Publisher und Creator.
“Awin, the global marketing technology platform, is evolving its approach to discovery as AI-driven experiences reshape how consumers find an...”
Criteo
Commerce-Media-Plattform für Retail Advertising und die Aktivierung im Open Internet.
“Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo....”
Peec AI
SaaS-Analytics für Marken-Sichtbarkeit in der KI-gestützten Suche.
GlobeNewswire
Eine führende Newswire-Plattform für die globale Verbreitung von Pressemitteilungen, regulatorischen Pflichtmitteilungen und integrierten PR-Analytics.
“Author: Globe Newswire...”
MarTech Series
B2B-MarTech-Publisher mit integrierten Demand-Generation-Services zur qualifizierten Lead-Generierung innerhalb der Marketing-Technology- und AdTech-Ecosysteme.
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
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