Observed Signal · Jun 30, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Awin Expands Discovery Intelligence with ScalePost Partnership
Awin announced a partnership with ScalePost and a set of platform enhancements aimed at measuring and acting on AI-driven brand discovery. The company introduced capabilities named AI Visibility and Smart Search to show when brands are surfaced in AI-driven experiences and to help advertisers find publisher partners using natural-language prompts. ScalePost will act as an additional measurement layer, using first‑party data to record real AI citations. Awin also cited collaborations with Peec.ai and Profound to broaden influence measurement across the customer journey, and claimed that accounting for AI interactions can increase observed engagement by three to six times.
Partnership and platform enhancements improve measurement of AI-driven discovery, which is relevant to marketers adjusting to zero-click search and generative AI, but it is not a major platform policy or market-shifting announcement.
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Key Takeaways & Evidence Grounding
- Awin announced a partnership with ScalePost to improve measurement of AI-driven brand discovery.
- Awin introduced new platform features called AI Visibility and Smart Search to surface AI-driven discovery signals and speed partner discovery.
- ScalePost uses first‑party data to measure real AI citations and will act as an additional measurement layer.
- Awin said collaborations with Peec.ai and Profound extend its view of influence across the customer journey.
- Awin reported that accounting for AI interactions can increase observed engagement by three to six times.
Connected Companies & Entities
7 Entities mapped“Awin, the global marketing technology platform, is evolving its approach to discovery as AI-driven experiences reshape how consumers find an...”
“Acting as an additional measurement layer, ScalePost uses first party data to measure real AI citations, giving marketers more clarity into ...”
“The benefits of the partnership for marketers are further bolstered by its collaborations with Peec.ai and Profound to provide a more comple...”
“Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo.”
“Author: Globe Newswire”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Awin Expands Discovery Intelligence with AI Visibility
Awin announced on 1 July 2026 a set of platform enhancements and a new partnership to measure and improve brand visibility inside AI-driven discovery experiences. The global marketing-technology company revealed a collaboration with ScalePost and additional collaborations with Peec.ai and Profound to capture first-party AI citation data and link those signals to conversion metrics. Awin is launching platform features including “AI Visibility” and “Smart Search” to show when and how brands appear in AI applications, help publishers understand their contribution to discovery, and speed publisher partner selection via natural-language search. The move responds to rising “zero-click” AI answers in search and aims to give advertisers clearer, first-party measurement of AI-driven discovery across the customer journey.
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Brandlight Launches AI Ads for Paid AI Visibility
Brandlight introduced AI Ads, an expansion of its enterprise AI OS marketing platform, enabling brands to create, launch, and optimize advertising campaigns across AI engines like ChatGPT and Google AI Overviews. The new capability combines organic AI visibility intelligence with customer marketing data and AI conversation insights, offering a transparent view of the advertising landscape and automated optimization. Brandlight reports a case where a client's OpenAI Ads account saw a doubled click-through rate and halved cost per click within 24 hours. The company works with 30% of Fortune 500 companies and has a track record of improving organic AI visibility. AI Ads aims to launch campaigns in days, test placement relevance, benchmark competitive visibility, and improve creative optimization. This product launch addresses the growing need for brands to manage paid placements in AI-generated answers, providing actionable insights and control over messaging and budgets.
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