Observed Signal · Jun 30, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Discovery & Measurement Market: Awin Expands Discovery Intelligence with ScalePost Partnership
Awin announced a partnership with ScalePost and a set of platform enhancements aimed at measuring and acting on AI-driven brand discovery. The company introduced capabilities named AI Visibility and Smart Search to show when brands are surfaced in AI-driven experiences and to help advertisers find publisher partners using natural-language prompts. ScalePost will act as an additional measurement layer, using first‑party data to record real AI citations. Awin also cited collaborations with Peec.ai and Profound to broaden influence measurement across the customer journey, and claimed that accounting for AI interactions can increase observed engagement by three to six times.
Partnership and platform enhancements improve measurement of AI-driven discovery, which is relevant to marketers adjusting to zero-click search and generative AI, but it is not a major platform policy or market-shifting announcement.
Key Takeaways & Evidence Grounding
- Awin announced a partnership with ScalePost to improve measurement of AI-driven brand discovery.
- Awin introduced new platform features called AI Visibility and Smart Search to surface AI-driven discovery signals and speed partner discovery.
- ScalePost uses first‑party data to measure real AI citations and will act as an additional measurement layer.
- Awin said collaborations with Peec.ai and Profound extend its view of influence across the customer journey.
- Awin reported that accounting for AI interactions can increase observed engagement by three to six times.
Connected Companies & Entities
7 Entities mappedProfound
Software for measuring and improving brand visibility in AI search.
“The benefits of the partnership for marketers are further bolstered by its collaborations with Peec.ai and Profound to provide a more comple...”
ScalePost
Measures AI citations, visibility and conversion impact for web content.
“Acting as an additional measurement layer, ScalePost uses first party data to measure real AI citations, giving marketers more clarity into ...”
Awin
Affiliate marketing platform for brands, agencies, publishers and creators.
“Awin, the global marketing technology platform, is evolving its approach to discovery as AI-driven experiences reshape how consumers find an...”
Criteo
Commerce media platform for retail advertising and open internet activation.
“Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo....”
Peec AI
SaaS analytics for brand visibility in AI search.
GlobeNewswire
Newswire platform for press releases, disclosures and PR analytics.
“Author: Globe Newswire...”
MarTech Series
B2B martech publisher with demand generation services.
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
Ontology Mapping & Concepts
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