ScalePost
ScalePost is a measures AI citations, visibility and conversion impact for web content.
Analyst Perspective
ScalePost is a US-based private software company offering a SaaS analytics platform that measures how generative AI systems access, cite and influence web content. Its product tracks AI bot activity at URL level through CDN-layer integration, then links that activity to traffic, performance and conversion outcomes. The company appears to serve publishers, advertising networks and brand marketers that want clearer attribution for AI-driven discovery and referral behaviour.
Analyst Signal Briefing
Updated: 24 Jul 2026ScalePost has formalised its leadership and advisory board, appointing Siri co-founder Adam Cheyer and CNBC founder Tom Rogers. The company continues to provide critical infrastructure for publishers like Time to manage bot-access whitelists, while a strategic partnership with Awin integrates ScalePost’s first-party citation data into new “AI Visibility” tools. This collaboration allows advertisers to monitor brand presence within AI-driven discovery and link these interactions to conversion metrics, reinforcing ScalePost’s position as a primary layer for the measurement and monetisation of AI-generated traffic.
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Key insights about ScalePost
Category Differentiation
ScalePost is not a foundational AI model provider or a content creation marketplace. It is a B2B measurement platform focused on tracking AI crawler activity, citations and related attribution outcomes.
ScalePost: About
The company operates a B2B SaaS model centred on analytics and attribution for the emerging generative discovery ecosystem. It creates value by helping organisations quantify AI crawler access, citation frequency, competitive visibility and downstream commercial impact, then monetises that insight through recurring software subscriptions with higher tiers for greater scale, richer analytics and enterprise support.
How ScalePost Works & Monetises
Business model analysis and core revenue streams
ScalePost uses recurring SaaS subscriptions with tiered pricing based on tracked usage and feature access. Public pricing suggests self-serve monthly plans for smaller users and custom enterprise pricing for larger deployments, with commercial upsell driven by higher tracking volumes, more monitored brands and competitors, broader URL coverage, advanced analytics and support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (ScalePost)
Awin Expands Discovery Intelligence with AI Visibility
Awin announced on 1 July 2026 a set of platform enhancements and a new partnership to measure and improve brand visibility inside AI-driven discovery experiences. The global marketing-technology company revealed a collaboration with ScalePost and additional collaborations with Peec.ai and Profound to capture first-party AI citation data and link those signals to conversion metrics. Awin is launching platform features including “AI Visibility” and “Smart Search” to show when and how brands appear in AI applications, help publishers understand their contribution to discovery, and speed publisher partner selection via natural-language search. The move responds to rising “zero-click” AI answers in search and aims to give advertisers clearer, first-party measurement of AI-driven discovery across the customer journey.
Read original sourceScalePost launches About page with team and advisors, announces Awin partnership
ScalePost's about page now lists CEO Ahmed Malik, Head of Partnerships Gregory Love, engineers Matt Rkiouak and Siméon Ferez, and advisors including Siri co-founder Adam Cheyer, former Fast Company CEO Eric Schurenberg, and CNBC founder Tom Rogers. The page also features a press release about a partnership with Awin to expand discovery intelligence.
Read original sourceAwin Expands Discovery Intelligence with ScalePost Partnership
Awin announced a partnership with ScalePost and a set of platform enhancements aimed at measuring and acting on AI-driven brand discovery. The company introduced capabilities named AI Visibility and Smart Search to show when brands are surfaced in AI-driven experiences and to help advertisers find publisher partners using natural-language prompts. ScalePost will act as an additional measurement layer, using first‑party data to record real AI citations. Awin also cited collaborations with Peec.ai and Profound to broaden influence measurement across the customer journey, and claimed that accounting for AI interactions can increase observed engagement by three to six times.
Read original sourceScalePost: Frequently Asked Questions
What is ScalePost?
ScalePost is a B2B SaaS analytics platform that measures AI bot activity, citations and AI-driven performance at URL level.
Who uses ScalePost?
Its direct users are publishers, advertising networks, marketers and other organisations that want to measure AI visibility and commercial impact.
How does ScalePost make money?
It makes money through recurring software subscriptions, with tiered plans and enterprise pricing based on usage scale and analytics needs.
Company Facts
- Founded
- 2024
- Headquarters
- 12819 Viscaino Road, Los Altos Hills, CA 94022
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- scalepost.ai