Sr Director, DSP Partnerships & Growth

This Senior Manager, Platform Partnerships role manages and grows relationships with strategic platform partners, including DSPs, across the programmatic ecosystem. The role involves developing commercial narratives, supporting negotiations, and driving incremental revenue through deepened partnerships and direct integrations. It requires strong knowledge of programmatic advertising and the ability to translate technical opportunities into commercial outcomes.

This Senior Manager role is responsible for managing and growing strategic partnerships with DSPs and other programmatic platform partners. The role involves developing commercial narratives, negotiating agreements with Legal and Finance, and driving revenue growth through deepened partnerships and new integrations. It requires strong knowledge of programmatic advertising, cross-functional collaboration, and experience translating technical opportunities into commercial outcomes.

This role leads EMEA revenue growth for mediasmart's Connected TV (CTV) offering, building and scaling a multi-market pipeline across agencies and brand advertisers. The Sales Director owns full sales cycles, positions CTV solutions within omnichannel strategies (Mobile, CTV, DOOH), and collaborates with Product, Marketing, and Customer Success teams to shape go-to-market strategy. The role requires deep AdTech/programmatic sales experience, a strong CTV ecosystem understanding, and a proven network across EMEA markets.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Associate Director - Programmatic who will: Develop strong relationships with counterparts in WPP GOC regional teams (Europe, U.S., Asia) Lead the training and growth of your local programmatic team Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery Be accountable for consistent work delivery to WPP GOC regional teams by ensuring a high quality of output Serve as point of escalation for your team and take ownership of resolving challenges Provide career development and coaching for your team Line manages 2-5 direct reports with as many as 10 indirect reports Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done Provide support to in capacity planning & resource management for the team Present strong and effective communication across all levels Skills and Experience 8+ year's professional experience with digital media preferably within a media agency/trading desk Experience in Google Marketing Platform (DV360, CM, GA360). Experience in top AdTech & MarTech platforms. Experience in Client Decks, Programmatic Strategy, New Pitches, etc. Hands on experience and knowledge on programmatic platforms. Clear thought process & strategy to build on existing businesses. Competent in all Microsoft office software Working experience in Agency, Trading Desks or Programmatic Tech Partners Actual Campaign execution experience with most of the local programmatic players as well as measurement providers Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice for more information on how we process the information you provide.

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