fischerAppelt Kommunikation GmbH vs Jung von Matt

Neue Blogbeiträge: Episode #5 Matchplan, Vibes over Views, Episode #4 Frauenbasketball

Neue Blogbeiträge auf fischerappelt.de: Episode #5 'Was die Wirtschaft vom Sport lernen kann' (21.09.2026), 'Vibes over Views' (17.09.2026), Episode #4 'Frauenbasketball zwischen Hype und Wachstum' (14.09.2026).

Olympic Gold Medalist Joins ALBA Basketball Marketing Podcast

This article covers the fourth episode of the podcast "Matchplan: Sportmarketing" by Horizont and FischerAppelt, featuring Olympic gold medalist Svenja Brunckhorst. Brunckhorst, now a basketball manager at ALBA Berlin, discusses the gap between the rising enthusiasm for women's basketball in Germany and the actual investment from sponsors. She emphasizes that while many people enjoy women's basketball, few are willing to financially commit. The conversation also touches on the need for professional structures, personal branding for athletes, and the role of female role models in sports. The article highlights the broader challenges of turning momentum in women's sports into sustainable growth.

• Svenja Brunckhorst, Olympic gold medalist in 3x3 basketball, is a manager for women's basketball at ALBA Berlin.
• She is a guest on the fourth episode of the podcast "Matchplan: Sportmarketing" by Horizont and FischerAppelt.
• Brunckhorst states that many people appreciate women's basketball but are not yet willing to invest money.

Mercedes-Benz and Andrea Petković Discuss Sports Marketing on Podcast

HORIZONT and the agency fischerAppelt have launched the second episode of their podcast 'Matchplan Sportmarketing.' The episode features Christina Schenck, Head of Digital & Communications and Investor Relations at Mercedes-Benz, alongside former professional tennis player Andrea Petković. They discuss sports marketing and sponsorship from their respective viewpoints. Schenck outlines how sports sponsorship, such as Mercedes-Benz's global partnership with the WTA, serves as a crucial touchpoint to reach audiences through brand experiences rather than just products. Petković provides the athlete's perspective, explaining that professional athletes function as small businesses that rely heavily on sponsors to fund travel, coaching, and medical costs, which ultimately shapes their personal branding.

• HORIZONT and fischerAppelt released the second episode of the 'Matchplan Sportmarketing' podcast.
• Mercedes-Benz uses sports sponsorships like its WTA partnership to drive experience-based consumer connections.
• Former tennis professional Andrea Petković highlights that athletes function as small businesses and depend heavily on sponsorships to fund operations.

Ricola brings back 'Who invented it' campaign in Germany

Swiss herbal candy maker Ricola is reviving its iconic slogan "Who invented it?" in Germany, following its reintroduction in Switzerland in September. The new campaign, created by lead agency Jung von Matt (Zurich), features a young supermarket customer who doesn't recognize the famous question, playing on generational disconnect with dry Swiss humor. The spot introduces a new mascot, a marmot named Ric. The campaign will run across moving image, social media (YouTube, Instagram, TikTok), and retail (dm), with planned 200 million contacts by end of December. It is part of a long-term communication platform, with further brand positioning planned for 2027. Jung von Matt regained the Ricola account in 2021 after losing it to Publicis in 2018.

• Ricola brings back iconic slogan 'Who invented it?' to Germany after airing in Switzerland since September.
• The campaign is created by lead agency Jung von Matt (Zurich).
• A new mascot, a marmot named Ric, is introduced.

OMR Reviews 2026: Jung von Matt IMPACT auf Platz 1

Jung von Matt IMPACT ist auf OMR Reviews Nummer 1 in Online Marketing, Social Media und Influencer Marketing.

Yello launches new brand campaign without mascot

German energy provider Yello is launching a new brand campaign focused on its app, moving away from its previous mascot Klyma Wandel. The campaign, created by Mutabor Advertising (MAd), highlights how customers can avoid unexpected electricity surcharges by using the Yello app. Three spots feature a presenter humorously explaining the app's benefits, with AI-generated elements like a skateboarding puppy and raining frogs, while maintaining Yello's signature yellow visual identity. The campaign runs across Germany, with a strong focus on digital out-of-home in 136 cities, plus mobile, online video, streaming, social media, and connected TV formats. Yello's head of brand, Juliane Apel, emphasizes the campaign's goal to make energy simple and provide cost control. The previous agency, Jung von Matt Neckar, remains a framework partner for Yello's parent company EnBW.

• Yello launches a new brand campaign without its previous mascot Klyma Wandel
• The campaign is created by Mutabor Advertising (MAd)
• Three spots feature AI-generated elements like a skateboarding puppy and raining frogs