Observed Signal · Sep 30, 2026 · Market Signal · Source: Jung von Matt · Impact: 2/5
OMR Reviews 2026: Jung von Matt IMPACT auf Platz 1
Jung von Matt IMPACT ist auf OMR Reviews Nummer 1 in Online Marketing, Social Media und Influencer Marketing.
Track Jung von Matt Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Ricola brings back 'Who invented it' campaign in Germany
Swiss herbal candy maker Ricola is reviving its iconic slogan "Who invented it?" in Germany, following its reintroduction in Switzerland in September. The new campaign, created by lead agency Jung von Matt (Zurich), features a young supermarket customer who doesn't recognize the famous question, playing on generational disconnect with dry Swiss humor. The spot introduces a new mascot, a marmot named Ric. The campaign will run across moving image, social media (YouTube, Instagram, TikTok), and retail (dm), with planned 200 million contacts by end of December. It is part of a long-term communication platform, with further brand positioning planned for 2027. Jung von Matt regained the Ricola account in 2021 after losing it to Publicis in 2018.
Yello launches new brand campaign without mascot
German energy provider Yello is launching a new brand campaign focused on its app, moving away from its previous mascot Klyma Wandel. The campaign, created by Mutabor Advertising (MAd), highlights how customers can avoid unexpected electricity surcharges by using the Yello app. Three spots feature a presenter humorously explaining the app's benefits, with AI-generated elements like a skateboarding puppy and raining frogs, while maintaining Yello's signature yellow visual identity. The campaign runs across Germany, with a strong focus on digital out-of-home in 136 cities, plus mobile, online video, streaming, social media, and connected TV formats. Yello's head of brand, Juliane Apel, emphasizes the campaign's goal to make energy simple and provide cost control. The previous agency, Jung von Matt Neckar, remains a framework partner for Yello's parent company EnBW.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.