The main competitors and alternatives to WPP include Crossmedia, Starcom Germany, Omnicom Media Group Germany and 12 others. Tracking companies like WPP provides a complete view of the competitive landscape within the digital advertising ecosystem.
Crossmedia
COMPANYIndependent media agency for planning, buying, measurement and procurement.
Starcom Germany
COMPANYGerman media agency providing planning, buying, commerce and ad operations.
Omnicom Media Group Germany
COMPANYGerman media agency group for planning, buying and marketing transformation.
S4 Capital
COMPANYDigital marketing services group built around the Monks platform.
Assembly
BUSINESS_UNITMedia agency combining strategic services with proprietary marketing intelligence tools.
Next 15
COMPANYMarketing and communications group owning specialist agencies and consulting brands.
M+C Saatchi Group
COMPANYIntegrated agency group for marketing, media, consulting and analytics.
iProspect
COMPANYGlobal dentsu media agency for performance-led digital marketing.
dentsu
COMPANYGlobal agency network combining media, creative, CX and identity technology.
OMD Germany
COMPANYGerman media agency for cross-channel planning and buying.
Omnicom
COMPANYGlobal advertising holding company with media, commerce, PR and data capabilities.
Publicis Groupe
COMPANYGlobal advertising, media, consulting and data services group.
Local Planet
COMPANYIndependent global network of founder-led media agencies.
Stagwell
COMPANYMarketing holding company combining agencies, research, and SaaS tools.
Serviceplan Group
COMPANYIntegrated agency group for creative, media, consulting and digital delivery.
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Explore all relationships in Polaris7. See exactly how WPP connects to the rest of the market, including parent companies, platform integrations, and direct competitors.