LEGO Competitors

Key competitors of LEGO include Bandai Namco Holdings, Mattel, Hasbro.

Bandai Namco Holdings

COMPANY

Japanese entertainment group monetising gaming and anime intellectual property.

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Mattel

COMPANY

Toy and family entertainment company built on owned consumer brands.

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Hasbro

COMPANY

Toy, games, and entertainment IP company.

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Unlock the LEGO Ecosystem

Explore all relationships in Polaris7. See exactly how LEGO connects to the rest of the market, including parent companies, platform integrations, and direct competitors.