Gamefam

Gamefam operates as a metaverse-focused game studio and publisher that builds and live-operates games on platforms such as Roblox and Fortnite Creative for both internal IP and external entertainment and toy brands. It combines internal development teams, live-ops, analytics and creator partnerships to design high-engagement game experiences and ongoing events tailored to Gen Z and Gen Alpha audiences.

On the B2B side, brands and IP owners contract Gamefam to design and run branded games and marketing campaigns, leveraging its expertise in metaverse platforms and youth audiences. On the B2C side, its portfolio of games monetises via platform-native microtransactions and virtual currencies. Through its Creator Fund, the company invests capital, advisory resources and production support into promising creator-led games in exchange for revenue sharing and strategic expansion of its portfolio.

Gamefam is a United States–based developer, publisher and strategist focused on metaverse and user-generated-content gaming platforms, primarily Roblox and Fortnite Creative. It builds and operates original and IP-licensed game experiences and connected brand campaigns targeting Gen Z and Gen Alpha players, including titles based on major entertainment and toy franchises. The company also offers advisory, assets and funding to external creators via a structured creator fund.

Revenue is generated from a mix of B2B brand and IP-owner contracts for bespoke game builds, live-ops campaigns and measurement services, and from B2C in-game monetisation on platforms such as Roblox and Fortnite (cosmetics, progression items, events). Additional value is created by funding and partnering with independent creators, sharing uplift in game revenues and leveraging portfolio insights for marketing and measurement solutions for brands entering metaverse gaming environments.