The main competitors and alternatives to ProgMechs include Viant, Basis Technologies, Yahoo. Tracking companies like ProgMechs provides a complete view of the competitive landscape within the digital advertising ecosystem.
Viant
COMPANYIndependent DSP focused on CTV, identity and omnichannel measurement.
Basis Technologies
COMPANYOmnichannel media buying and workflow platform for advertisers and agencies.
Yahoo
COMPANYConsumer media platform with owned audiences and advertising technology.
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