Infra.tv
Infra.tv is a convergent TV infrastructure for advertisers and CTV publishers.
Analyst Perspective
infra.tv is a private US adtech company focused on infrastructure for convergent television advertising across linear TV, connected TV and online video. Through its operating brands, it serves both the buy side and sell side of the market: Tatari provides TV media buying and measurement for advertisers and agencies, Vault provides privacy-safe data collaboration and measurement infrastructure, and Upstream provides workflow and monetisation tooling for CTV publishers.
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Key insights about Infra.tv
Category Differentiation
infra.tv is an adtech infrastructure company for convergent TV advertising, not a consumer streaming service or TV channel. It should be distinguished from individual product brands such as Tatari, Vault and Upstream.
Infra.tv: About
The business combines multiple B2B software products across the TV advertising value chain. It creates value by helping advertisers buy and measure TV more like digital media, helping publishers automate direct-sold and programmatic CTV monetisation, and enabling privacy-compliant data matching between market participants. Revenue is generated through a mix of software subscription, enterprise licensing and transaction-linked platform economics tied to media execution or inventory monetisation.
How Infra.tv Works & Monetises
Business model analysis and core revenue streams
The company primarily uses B2B SaaS and platform monetisation. Tatari appears to generate revenue through platform fees linked to media buying and measurement, potentially including spend-based fees or enterprise platform access. Vault is positioned as enterprise clean-room software and is likely sold through licensing or usage-based data collaboration pricing. Upstream monetises publisher infrastructure through SaaS subscriptions and/or revenue-linked fees tied to inventory monetisation and workflow automation. Overall, infra.tv combines software licensing with take-rate style economics on ad transactions.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Infra.tv: Frequently Asked Questions
What is infra.tv?
infra.tv is a US adtech company that provides convergent TV infrastructure across media buying, measurement, privacy-safe data collaboration and CTV publisher monetisation.
Who uses infra.tv?
Its products are used by advertisers, performance marketers, media agencies, broadcasters, streaming publishers and CTV media owners.
How does infra.tv make money?
It makes money through enterprise software fees, platform pricing tied to media buying and measurement, and publisher monetisation tooling fees.
Company Facts
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Official Link
- infra.tv