Infra.tv
Convergent TV infrastructure for advertisers and CTV publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Infra TV, Inc
- Entity type
- COMPANY
- Headquarters
- United States
- Market role
- AdTech Vendor
- Official website
- infra.tv
What Infra.tv does
The business combines multiple B2B software products across the TV advertising value chain. It creates value by helping advertisers buy and measure TV more like digital media, helping publishers automate direct-sold and programmatic CTV monetisation, and enabling privacy-compliant data matching between market participants. Revenue is generated through a mix of software subscription, enterprise licensing and transaction-linked platform economics tied to media execution or inventory monetisation.
Category differentiation
infra.tv is an adtech infrastructure company for convergent TV advertising, not a consumer streaming service or TV channel. It should be distinguished from individual product brands such as Tatari, Vault and Upstream.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
infra.tv is a private US adtech company focused on infrastructure for convergent television advertising across linear TV, connected TV and online video. Through its operating brands, it serves both the buy side and sell side of the market: Tatari provides TV media buying and measurement for advertisers and agencies, Vault provides privacy-safe data collaboration and measurement infrastructure, and Upstream provides workflow and monetisation tooling for CTV publishers.
Business model & monetisation
The company primarily uses B2B SaaS and platform monetisation. Tatari generates revenue through platform fees linked to media buying and measurement, potentially including spend-based fees or enterprise platform access. Vault is positioned as enterprise clean-room software and is sold through licensing or usage-based data collaboration pricing. Upstream monetises publisher infrastructure through SaaS subscriptions and/or revenue-linked fees tied to inventory monetisation and workflow automation. Overall, infra.tv combines software licensing with take-rate style economics on ad transactions.
- Advertiser media buying and measurement platform
- Platform fees and transaction-linked pricing
- Enterprise TV clean-room software
- SaaS / enterprise licensing
- Publisher workflow and monetisation tooling
- SaaS subscription and revenue-linked fees
- Legacy / acquired SSP and ad-server capability
- Publisher monetisation infrastructure
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Subsidiaries & acquisitions
- TheViewPoint
CTV ad serving and direct-deal automation infrastructure for publishers.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Infra.tv
What is infra.tv?
infra.tv is a US adtech company that provides convergent TV infrastructure across media buying, measurement, privacy-safe data collaboration and CTV publisher monetisation.
Who uses infra.tv?
Its products are used by advertisers, performance marketers, media agencies, broadcasters, streaming publishers and CTV media owners.
How does infra.tv make money?
It makes money through enterprise software fees, platform pricing tied to media buying and measurement, and publisher monetisation tooling fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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