Competitive Landscape
Competitors of Planet Fitness
The leading market alternatives to Planet Fitness in 2026 include Peloton, iFIT, Under Armour and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.
Direct Competitors
Verified direct market alternatives and primary competitors of Planet Fitness.
Connected fitness hardware and subscription workout platform.
United States · Est. 2012 · 1,001–5,000 team
Connected fitness subscriptions paired with integrated workout hardware.
1500 South 1000 West, Logan, UT 84321 · Est. 1994 · 1,001–5,000 team
Public sportswear brand selling apparel, footwear and accessories globally.
US · Est. 1996 · >5,000 team
Premium activewear brand with direct retail and fitness subscriptions.
1818 CORNWALL AVENUE VANCOUVER A1 V6J 1C7 · Est. 1998 · >5,000 team
Wellness business software for scheduling, payments and customer engagement.
United States · Est. 2001 · 1,001–5,000 team
Professional football club monetising fans through media, memberships and commerce.
24 rue du Commandant Guilbaud, 75016 Paris · Est. 1970 · 501–1,000 team
Membership warehouse retailer with e-commerce, subscriptions and retail media.
United States · Est. 1983 · >5,000 team
AFL club monetising fans through memberships, media and sponsorships.
204-206 Arden Street, North Melbourne VIC 3051, Australia · 50–200 team
Companies in the same market segment
The following companies operate within the same market segment ("Live Sports Data & Scores"). Category assignment is verified; this does not imply a direct competitive relationship.
Personalised strength-training app sold by subscription to consumers and employers.
San Francisco, California 94105, United States · Est. 2015 · 10–49 team
Connected rowing hardware with a recurring digital fitness membership.
10 Summer Street, 5th Floor, Boston, MA 02110 · Est. 2017 · 50–200 team
Subscription wearable platform for continuous health, recovery and performance insights.
United States · Est. 2012 · 501–1,000 team
Mobile subscription monetisation and carrier billing for sports audiences.
Paseo de la Castellana 95, Torre Europa, 16th floor, 28046 Madrid, Spain · Est. 2008 · 50–200 team
Sports-first live TV streamer with subscription and CTV advertising revenue.
United States · Est. 2009 · 501–1,000 team
White-label fan engagement and data platform for sports organisations.
Dammstrasse 16, Zug, 6300, Switzerland · Est. 2020 · 10–49 team
Gen Z sports publisher with owned leagues and brand partnerships.
20 Jay Street, Suite 600, Brooklyn, NY 11201 · 201–500 team
Digital radio and podcast publisher with ad sales and premium subscriptions.
Mühlenkamp 59, 22303 Hamburg, Germany · Est. 2006 · 50–200 team
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