WHOOP
Subscription wearable platform for continuous health, recovery and performance insights.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Whoop, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- B2C Consumer App / Platform
- Official website
- whoop.com
What WHOOP does
WHOOP combines proprietary wearable hardware with a recurring membership that unlocks the mobile application, continuous physiological monitoring, analytics and personalised coaching. This hardware-enabled subscription model creates recurring consumer revenue while accumulating longitudinal, member-authorised health and performance data. Advanced Labs adds direct paid clinical testing, while Unite extends the platform to organisation-sponsored participant groups. The Developer Platform broadens utility through third-party health and fitness integrations and is currently free rather than a direct API revenue line.
Category differentiation
WHOOP is a wearable-health membership platform, not a smartwatch maker, a general fitness app or an advertising-technology company. Its core model is recurring access to proprietary biometric hardware, software insights and coaching.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
WHOOP is a United States consumer wearable-health and human-performance company. It sells a screen-free biometric wearable through recurring memberships that include device access, the WHOOP App, continuous monitoring and personalised coaching focused on sleep, recovery, strain, cardiovascular fitness and health. Its core customers are individual consumers, athletes, fitness enthusiasts and health-conscious users. The company supplements its membership model with clinician-reviewed blood testing through WHOOP Advanced Labs, organisational access through WHOOP Unite, and a developer platform that exposes member-authorised recovery, sleep and workout data through APIs. WHOOP generates its primary revenue from recurring memberships, with additional transaction revenue from blood-testing panels and organisational programmes.
Company news briefing
Briefing updated:
WHOOP has appointed former Nike executive Dirk-Jan van Hameren as its new Chief Marketing Officer to lead global brand strategy and subscriber growth past the three-million-member mark. The company faces intensifying competitive pressure as Apple overhauls its Health app with readiness scoring and reportedly targets Whoop's hardware segment with a dedicated fitness band, while rival Oura advances public market preparations. Furthermore, early adoption of Profound FactCheck revealed accuracy issues in 7.9% of AI responses regarding Whoop.
Business model & monetisation
WHOOP primarily charges recurring membership fees that bundle wearable hardware, application access, health insights and coaching. In the United States, WHOOP One is priced at $149 for the first year and $199 on renewal, with higher-priced Peak and Life tiers offering broader health and cardiovascular capabilities. Advanced Labs produces separate paid service revenue through blood-testing panels, including a $299 Performance Health Panel. Organisation-sponsored WHOOP Unite programmes add B2B/B2B2C subscription and device-access revenue. The standard Developer Platform API is free and functions as an ecosystem and retention mechanism.
- WHOOP One, Peak and Life memberships
- Recurring consumer subscription bundling hardware, app access, insights and coaching
- WHOOP Advanced Labs panels
- Direct per-panel consumer payment for biomarker testing and clinical review
- WHOOP Unite programmes
- Organisation-sponsored device and platform access
- Developer Platform
- Free API access for ecosystem expansion
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Apple Shelves AI Wearable Pin, Shifts Focus to Fitness Band
Hardware & Gadgets · Recorded impact score: 1/5
According to a Bloomberg report, Apple has halted development of its rumored AI-powered wearable pin, a device the size of an AirTag that could be pinned to clothing or worn as a pendant. The pin was intended to use cameras and microphones to feed information to Siri and Visual Intelligence for hands-free queries about the user's environment. Bloomberg suggests that upcoming AirPods with integrated cameras and smart glasses may render the pin redundant. Apple is now reportedly focusing on a display-less fitness band to compete with Whoop, which tracks fitness data via a smartphone app. The fitness band is described as a fabric band with sensors, similar to Whoop's design. This shift reflects Apple's realignment of its wearable strategy towards health and fitness rather than a separate AI accessory.
- Apple has paused development of an AI wearable pin according to a Bloomberg report.
- The pin was to be made of glass and aluminum, with a diameter similar to an AirTag but thicker.
Apple Revamps Health App with AI Insights and Readiness Score
Health & Fitness · Recorded impact score: 4/5
Apple is overhauling its Health app, with the major update arriving in iOS 27.2. The new app will leverage Apple Intelligence to provide AI-powered insights, including a Readiness Score (0-10) for daily form, a 'Health Age' metric, and new vital signs such as heart rate variability. The update, initially available in English, introduces an 'Insights' tab, personal guidance, and enhanced longevity tracking. In the US, users will be able to order lab tests from Quest Diagnostics directly through the app, with results integrated into Health Age. The update is expected to launch in the fall, likely in November. The announcement follows Apple's recent keynote where the overhaul was teased. The revamped app aims to compete with wearables like Whoop by offering comprehensive health tracking and longevity features.
- Apple announced a major overhaul of its Health app, with the core features arriving in iOS 27.2.
- The new Health app includes AI-powered insights, a Readiness Score, and a 'Health Age' metric.
Apple Watch Ultra 4 focuses on health and on-device AI
Wearables · Recorded impact score: 2/5
Apple unveiled the Watch Ultra 4, positioning it as a health, fitness, and safety device. The new model features a redesigned health sensing system that measures heart rate every five seconds and more frequently tracks heart rate variability. A new 'Tagesform' (Daily Readiness) score combines activity, sleep, and vital data into a 0-10 score with actionable recommendations. The S11 chip enables more on-device AI processing for features like sound detection, supporting Apple's privacy-forward approach. Battery life reaches up to 50 hours normal, 84 hours low-power, and 45 hours continuous workout tracking, closing the gap with competitors like Garmin, Oura, and Huawei. Priced at €899 in Germany, the Ultra 4 underscores Apple's high-end wearable strategy amid a slowing smartwatch market, emphasizing data integration and ecosystem lock-in.
- Apple's Watch Ultra 4 is priced at €899 in Germany.
- It features a new health sensing system with heart rate measurement every five seconds and more frequent heart rate variability readings.
Vienna Startup Knightify Launches Privacy-First Relationship App Pulse
Platform · Recorded impact score: 1/5
Viennese software studio Knightify FlexCo has launched 'Pulse,' a privacy-centric B2C relationship application designed for couples. The app reads biometric and activity metrics—such as sleep patterns, heart rate variability, and resting heart rate—directly from Apple Health or WHOOP, translating them on-device into human-readable updates. To prioritize data privacy, raw health data is processed entirely on the user's iPhone and does not leave the device, while messaging and shared memories are encrypted via Apple's iCloud infrastructure. Pulse is currently free to use, with plans to transition to a subscription-based model. Founder Amirali Khoshneviszadeh emphasized that the application will remain completely ad-free, refusing to sell personal user data to advertisers.
- Viennese software studio Knightify FlexCo has launched 'Pulse,' a relationship app for couples.
- The app translates biometric data from Apple Health and WHOOP into localized, human-readable relationship updates.
Profound launches FactCheck to measure AI brand accuracy
Measurement & Analytics Platform · Recorded impact score: 3/5
On July 14, 2026 Profound announced Profound FactCheck, a continuous monitoring solution that evaluates the factual accuracy of AI answer engines' statements about brands. FactCheck compares verifiable claims in LLM outputs against a customer-maintained Knowledge Base (websites, product pages, documentation, FAQs, PDFs, Google Drive, Notion, etc.), analyzes responses at the sentence level with Profound’s proprietary claim-detection model, identifies inaccurate claims and the URLs that contributed them, and measures overall brand accuracy as well as recurring error themes and pages. The platform stores the erroneous claim, the citation that influenced it, and the brand 'ground truth' in a FactCheck tab, and connects findings to agentic remediation workflows (Content Refresh, Content Creation, Outreach) that can rewrite content, create counter-content, or draft outreach to third parties. Early adopter WHOOP found 7.9% of AI responses citing the brand contained accuracy issues.
- Profound announced FactCheck on July 14, 2026 as a continuous solution to evaluate AI answer engines' factual claims about brands.
- FactCheck compares LLM outputs to a customer-maintained Knowledge Base and integrates with sources like websites, product pages, docs, FAQs, PDFs, Google Drive, and Notion.
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Questions about WHOOP
What is WHOOP?
WHOOP is a wearable health and human-performance membership that provides continuous biometric monitoring, app-based insights and personalised coaching.
Who uses WHOOP?
WHOOP is used by consumers, athletes, fitness enthusiasts and health-conscious users; organisations also provide it to teams and groups through WHOOP Unite.
How does WHOOP make money?
WHOOP primarily earns recurring membership revenue, supplemented by paid Advanced Labs blood-testing panels and organisation-sponsored programmes.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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