iFIT

Fitness Creator Launches Global Subscription Platform

Fitness creator Gabby George used viral social growth to launch GGStudio, a subscription-based wellness platform she founded in August 2025. The platform now has more than 30,000 members across 93 countries and offers over 300 on-demand workouts with weekly new classes. George prioritized a branded, studio-shot content strategy and community-driven interaction over brand deals, citing subscription revenue as her primary income. The article situates GGStudio within a wider trend of fitness creators building direct-to-consumer apps and memberships to diversify revenue beyond social platforms.

Searching For Privacy Online With Mozilla’s CMO, Lindsey Shepard

Mozilla’s Chief Marketing Officer Lindsey Shepard argues that privacy and online advertising can coexist. In an AdExchanger Talks episode, Shepard says the online ad ecosystem is broken and that the future depends on building a model that is both private and transparent, with Chrome’s looming end of third‑party cookies acting as a catalyst for change. She notes that Mozilla has been experimenting with privacy-preserving ad technologies, including its own ad network, and that Mozilla monetizes by serving ads in products like Pocket, the Firefox News Tab, and Firefox Suggest. The interview touches on Firefox’s policy of blocking third‑party cookies by default since 2019, and the broader implications of Google’s Chrome updates. Shepard also discusses her previous role at Facebook during the Cambridge Analytica scandal, Mozilla’s growing involvement at the W3C, and Mozilla’s research into privacy‑offensive products for sale during the holidays.