lululemon

Media measurement is a boardroom asset

The Digiday Future of Marketing Briefing (July 31, 2026) argues that marketing measurement has moved from CMO–CFO disputes into CEO-level talking points. The piece notes that several companies, during second-quarter earnings calls, emphasized not only advertising spend but the effectiveness of that spend. The briefing is published for Digiday+ members and distributed weekly by email. The article positions media measurement as an asset companies now use in boardroom communications and investor messaging.

Kohl's chair retires; Wendy Arlin named board chair

Kohl’s board chair John Schlifske announced his retirement after nearly 15 years, and the board unanimously elected director Wendy Arlin as its new chair effective immediately. Arlin has served on Kohl’s board for three years and chaired the finance and audit committees since May 2025; she previously held leadership roles at L Brands and was CFO of Bath & Body Works from 2021 until her 2023 retirement. Kohl’s also appointed Niren Chaudhary, the former CEO and chair of Panera Brands, as an independent director who will join the audit committee. The company described the moves as part of an ongoing board refreshment process. The article also notes prior board changes, including Christine Day’s resignation, and summarizes Kohl’s recent Q1 results showing a 1.7% decline in net sales and a $14 million net loss.

Nike and Lululemon Face Lawsuits Over 'Phantom Discounts'

Major retailers Lululemon and Nike face recent lawsuits alleging deceptive “phantom discount” pricing — listing inflated former or reference prices and showing lower sale prices to create overstated discounts. Plaintiffs, including California individual and class-action filers, say specific products were not sold at the higher referenced prices within the 90-day window required by California’s False Advertising Law and seek relief for affected California purchasers. Complaints cite examples such as a Lululemon Wunder Train tights listing and alleged continuous Nike markdowns on certain shoes sold via the brand’s direct-to-consumer site and app. Attorneys and academics say such false-discount suits have been common for years but increased in 2025, with observers pointing to greater consumer price sensitivity and price-history tools as contributing factors.