lululemon vs PUMA

Lululemon Q2 Sales Fall, Store Expansion Slowed

Lululemon reported disappointing Q2 results, with net revenue down 4% to $2.4 billion and a 20% decline in its signature leggings sales. The company reduced its store expansion plans to 35 net new stores for 2026, down from the prior 40, and cut full-year revenue guidance. Gross margin expanded due to tariff refunds, but net income dropped 11%. Incoming CEO Heidi O'Neill, a former Nike executive, will face challenges as the company struggles with declining demand for athleisure. Analysts urge a strategic pause in expansion and a refocus on core products.

• Lululemon's Q2 net revenue fell 4% to $2.4 billion.
• Leggings sales plunged 20% in Q2.
• Store expansion reduced to 35 net new locations for 2026.

Lululemon comms chief exits ahead of new CEO start

Lululemon said Chief Communications Officer Bill Chandler will leave the company on Sept. 4 to "pursue other opportunities," a departure that comes days before incoming CEO Heidi O’Neill joins on Sept. 8. Chandler had spent more than seven years at Lululemon, according to his LinkedIn. The exit follows the earlier departure of Chief AI and Technology Officer Ranju Das and has prompted analyst concern about C-suite turnover; BNP Paribas senior analyst Laurent Vasilescu warned there may be further departures. Lululemon said it has "talented teams and leaders in place" and will continue investing in talent during the transition.

• Lululemon Chief Communications Officer Bill Chandler will leave the company on Sept. 4 to "pursue other opportunities."
• Incoming CEO Heidi O'Neill is scheduled to join Lululemon on Sept. 8.
• Bill Chandler spent more than seven years at Lululemon in various communications roles, according to his LinkedIn.

SeaWheeze Half Marathon and Sunset Festival Returns to Vancouver

lululemon announces the return of the SeaWheeze Half Marathon and Sunset Festival to Vancouver on August 14, 2026.

PUMA CCO Matthias Baeumer to step down from Management Board

PUMA announces that Chief Commercial Officer Matthias Baeumer will step down from the Management Board, effective as of the announcement date. This is a significant executive leadership change.

PUMA appoints Steve Cecchini to lead global Sports Marketing

PUMA has appointed Steve Cecchini to lead global Sports Marketing, as announced on the newsroom page. This follows the departure of Johan Adamsson, VP Global Sports Marketing & Sports Licensing.

Tom Noble builds wine brand in public, crowdsources opinions

British entrepreneur Tom Noble, previously behind viral coffee chain Flat White or F*ck Off, is now building Chateaunoble, a wine brand, publicly on LinkedIn and Instagram. After the coffee venture's financial struggles, he pivoted to wine, sourcing 150 bottles for £4,600. He uses social media for market research, adjusting strategy based on follower feedback. Noble aims to leverage his growing creator profile to drive sales, with plans for a podcast and even an airline idea. His approach highlights the blurred line between content creation and real business, emphasizing that views don't equal revenue.

• Tom Noble founded Chateaunoble, a wine brand, after the coffee venture Flat White or F*ck Off made £5,500 against £27,000 costs.
• He spent £4,600 to acquire 150 bottles of wine, with potential revenue of around £7,000.
• Noble reached 46,000 Instagram followers and 30 million views for Flat White or F*ck Off.