iFIT vs Planet Fitness

iFIT Debuts 'Ashley's Impossible Year,' a Four-Part Documentary Series Chronicling Ultrarunner Ashley Paulson's Bid to Conquer 1,000 Miles of the World's Toughest Trail Races in a Single Year

iFIT's new documentary series follows ultrarunner Ashley Paulson as she takes on four of the world's toughest ultra races in one year. The series chronicles her training and races mile by mile.

iFIT Makes Fast Company’s Eighth Annual List of the Best Workplaces for Innovators in Emerging Enterprise

Fast Company announced its eighth annual Best Workplaces for Innovators list, recognizing businesses that are creating cultures where innovation can thrive at every level. iFIT Inc., a global leader in interactive fitness technology and connected content, earned a spot as a winner in the Emerging Enterprise: 201-999 Employees Category for its recent expansion into connected Pilates.

740 Miles, Four Races, One Season: Inside Ashley Paulson's Impossible Year

iFIT Trainer Ashley Paulson is racing four ultramarathons this year and turning her Impossible Year into training series you can follow at any distance.

8-K Financial Filing Analysis for Planet Fitness (2026-08-06)

On August 6, 2026, Planet Fitness, Inc. filed a Form 8-K under Item 2.02 furnished to announce its financial results for the second quarter ended June 30, 2026. The full operational details and financial tables were released via press release furnished as Exhibit 99.1. Because this filing serves primarily as the formal SEC procedural vehicle furnishing the quarterly earnings release rather than setting forth the standalone financial statements directly in the body, detailed income statement metrics are referenced via the accompanying exhibit.

• Planet Fitness announced its quarterly financial results for the period ended June 30, 2026, on August 6, 2026.
• The earnings information was furnished under Item 2.02 via Exhibit 99.1 and signed by Chief Financial Officer Sudhanshu Priyadarshi.

Planet Fitness Launches October Fundraiser To Support Boys and Girls Clubs of America and Promote Kindness, Belonging, and Well-being

Planet Fitness announced a new October fundraiser to support Boys and Girls Clubs of America, promoting kindness, belonging, and well-being. The press release was published on 10-01-2026.

Jim Cramer on Meta Muse 'Consumer Inertia' Sell-off

Wall Street's 'consumer inertia' trade has punished stocks perceived as vulnerable to Meta's Muse AI agent, including Planet Fitness, Airbnb, Booking Holdings and SiriusXM. CNBC's Jim Cramer argues investors are applying the AI disruption thesis too broadly, creating potential buying opportunities in companies whose businesses remain strong. He compares the sell-off to the 'SaaSpocalypse' earlier this year, when enterprise software stocks were dumped over AI fears but later recovered. Cramer points to Life Time as an example of a gym with highly engaged members less likely to cancel, and questions the travel stock sell-off, citing Expedia's partnership with Muse and Airbnb's value as a comparison platform. He remains skeptical that Muse will drive bank account switching, but acknowledges some companies, like SiriusXM, have secular challenges independent of AI.

• Meta launched Muse AI agent on Sept. 8, 2026.
• Planet Fitness stock fell 20% since Muse launch.
• Airbnb stock down 13%, Booking Holdings down 16% since Muse launch.