On Device

The company operates a B2B measurement and research model built around proprietary brand lift products. It captures exposure signals across multiple media channels, links them to panel-based survey responses, and delivers campaign effectiveness analysis, reporting and data outputs. Value is created by helping advertisers and agencies assess incremental brand outcomes consistently across channels, while API access extends that value into analytics, modelling and optimisation workflows.

On Device is a UK-based private measurement company operating as On Device Research Limited. It provides brand lift and cross-media campaign effectiveness measurement for advertisers, agencies, media owners and analytics teams, using an opt-in first-party panel, exposure tracking and survey-based methodology to compare performance across channels including digital display, video, social, OOH, DOOH, TV, CTV, podcasts, streaming audio and radio.

The business makes money by selling B2B measurement products and research engagements tied to campaigns and studies, alongside API-based access to impression-level brand lift data. Its core value proposition is independent, apples-to-apples measurement across channels, especially in environments where platform-reported data or offline exposure measurement can be fragmented or inconsistent.