On Device
Independent cross-media brand lift measurement for advertisers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- On Device Research Limited
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Summit House, 12 Red Lion Square, London WC1R 4QH, United Kingdom
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- on-device.com
What On Device does
The company operates a B2B measurement and research model built around proprietary brand lift products. It captures exposure signals across multiple media channels, links them to panel-based survey responses, and delivers campaign effectiveness analysis, reporting and data outputs. Value is created by helping advertisers and agencies assess incremental brand outcomes consistently across channels, while API access extends that value into analytics, modelling and optimisation workflows.
Category differentiation
This company is not a mobile hardware or device manufacturer. It is a B2B advertising measurement and market research provider focused on brand lift and cross-media effectiveness.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
On Device is a UK-based private measurement company operating as On Device Research Limited. It provides brand lift and cross-media campaign effectiveness measurement for advertisers, agencies, media owners and analytics teams, using an opt-in first-party panel, exposure tracking and survey-based methodology to compare performance across channels including digital display, video, social, OOH, DOOH, TV, CTV, podcasts, streaming audio and radio. The business makes money by selling B2B measurement products and research engagements tied to campaigns and studies, alongside API-based access to impression-level brand lift data. Its core value proposition is independent, apples-to-apples measurement across channels, especially in environments where platform-reported data or offline exposure measurement can be fragmented or inconsistent.
Company news briefing
Briefing updated:
On Device has expanded its global footprint by establishing a new research hub in New York, complementing existing operations in London, Singapore, and Sydney. The firm is advancing its measurement capabilities through passive GPS-based exposure tracking and new APIs that link survey responses to ad impressions, recently demonstrated via a partnership with Channel 4 and Talon to analyse out-of-home advertising impact. These technical developments, which include facial-recognition identity verification, focus on providing transparent brand-lift metrics to help CTV and OOH platforms compete more effectively against walled garden environments.
Business model & monetisation
Revenue comes primarily from paid brand lift studies and cross-media measurement engagements sold to enterprise clients, with pricing based on campaign count, study scope, channels measured and panel/sample requirements. A secondary revenue stream comes from API access to impression-level and row-level brand lift data, which is sold through recurring subscription, licence or usage-based commercial terms for integration into BI and analytics systems.
- Brand lift studies and campaign measurement engagements
- Project-based research fees
- Cross-media measurement platform access
- SaaS / software subscription
- Brand Lift Data API
- Subscription or usage-based data access
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
On Device Research Limited
IAB vendor record: 304
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 2, 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Advertising Week New York Opens Amid Industry Rebuild
Industry Event · Recorded impact score: 2/5
Advertising Week New York 2026 opens as the ad industry rebuilds around AI implementation, creator deals, and measurement uncertainty. Executives from On Device, Roblox, Kochava, and Channel Factory highlight a shift from experimentation to implementation, with concerns about data trust and AI security. The event features a record 2,500 creators, a $100 million creator deal challenge, and a focus on agentic AI and measurement. Organizers admit uncertainty is permanent, but aim to find opportunities collectively.
- Advertising Week New York 2026 runs from October 5-8, 2026 at The Penn District in Manhattan.
- About 2,500 creators are expected, up from 1,000 last year.
Index Exchange, On Device Partner for Brand Lift Measurement
Measurement · Recorded impact score: 2/5
On Device, a provider of brand lift measurement solutions, has announced a partnership with Index Exchange to make independent brand lift studies available through Index Marketplaces. The collaboration designates On Device as an approved third-party brand lift measurement provider in EMEA and APAC, allowing Index customers to commission studies that measure campaign effectiveness. The integration offers a streamlined buying experience for advertisers and agencies, enhancing access to verified insights on brand outcomes. The partnership underscores growing demand for transparent, independent measurement in the advertising industry.
- On Device partners with Index Exchange to provide brand lift measurement through Index Marketplaces.
- On Device becomes an approved third-party brand lift measurement provider in EMEA and APAC.
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Questions about On Device
What is On Device?
On Device is a B2B measurement company that helps advertisers and agencies measure brand lift and campaign effectiveness across digital, social, OOH, TV and audio channels.
Who uses On Device?
Its users are advertisers, media agencies, brand teams, media owners, analytics teams and some adtech or platform partners that need independent measurement data.
How does On Device make money?
It earns revenue from paid measurement studies, cross-media research engagements, platform-style measurement products and API access to brand lift data.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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