Observed Signal · Sep 21, 2026 · Partnership · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Index Exchange, On Device Partner for Brand Lift Measurement
On Device, a provider of brand lift measurement solutions, has announced a partnership with Index Exchange to make independent brand lift studies available through Index Marketplaces. The collaboration designates On Device as an approved third-party brand lift measurement provider in EMEA and APAC, allowing Index customers to commission studies that measure campaign effectiveness. The integration offers a streamlined buying experience for advertisers and agencies, enhancing access to verified insights on brand outcomes. The partnership underscores growing demand for transparent, independent measurement in the advertising industry.
Partnership between ad tech and measurement provider enhances measurement capabilities, relevant but not industry-shifting.
Key Takeaways & Evidence Grounding
- On Device partners with Index Exchange to provide brand lift measurement through Index Marketplaces.
- On Device becomes an approved third-party brand lift measurement provider in EMEA and APAC.
- The partnership enables advertisers to commission independent brand lift studies via Index.
- On Device uses passive measurement technology to capture campaign exposure from real audiences.
- The collaboration aims to streamline the buying experience for independent measurement.
Connected Companies & Entities
2 Entities mappedIndex Exchange
Independent supply-side platform for programmatic monetisation and curated deals.
“Index Exchange partners with On Device to make independent brand lift studies available through Index Marketplaces....”
On Device
Independent cross-media brand lift measurement for advertisers and agencies.
“On Device, a leading provider of advanced Brand Lift measurement, announced today that it has partnered with Index Exchange....”
Ontology Mapping & Concepts
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