Life360
Family safety app with subscriptions and first-party location advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Life360, Inc.
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- 1900 S Norfolk Street, Suite 310, San Mateo, CA 94403
- Company size
- 201–500
- Market role
- Retailer & Marketplace
- Ticker
- LIF
- Official website
- life360.com
What Life360 does
Life360 operates a hybrid platform model. On the consumer side, it offers a freemium mobile app and converts households into paid membership tiers that unlock deeper safety, history and assistance features. On the commercial side, it monetises its first-party location graph by selling in-app advertising and footfall measurement products to brands, advertisers and agencies. Acquisitions such as Tile and Jiobit support ecosystem expansion by adding tracking hardware and adjacent safety use cases that can strengthen retention and cross-sell opportunities.
Category differentiation
Life360 is not a general-purpose ad network or standalone mapping service. It is primarily a consumer family safety platform that also operates its own in-app advertising and attribution products based on first-party location data.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Life360 is a US-listed consumer technology company centred on a mobile app for family safety, location sharing and emergency assistance. Its core product lets households create private circles, track family members, pets and items, receive crash and SOS alerts, and access related services such as roadside assistance. The company has broadened this ecosystem through acquisitions including Tile and Jiobit, extending beyond app-based location sharing into connected tracking devices and related family-safety use cases. The company makes money primarily through tiered consumer memberships sold on a recurring subscription basis, with additional revenue from an advertising and measurement business sold to brands and agencies. That advertising offering uses first-party location signals from opted-in users to deliver in-app campaigns and measure offline outcomes such as store visits. As a result, Life360 operates both as a B2C consumer platform and as a closed in-app media environment for advertisers.
Company news briefing
Briefing updated:
Life360 is expanding its location-sharing ecosystem through upcoming initiatives, including an Uber integration and an Elderly Tracker. Following its 2024 listing, Bank of America initiated coverage with a buy rating, citing growth prospects in the pet safety category and improved monetisation of the Pet Tracker. This focus on non-traditional segments is supported by recent research into pet parenthood and a lifestyle-oriented refresh of the Tile hardware line, aiming to capture underpenetrated global safety markets beyond the core family unit.
Business model & monetisation
Life360 uses a mixed monetisation model. The primary mechanism is recurring consumer subscription revenue from tiered membership plans, with free access used as a funnel for upsell into Silver, Gold and Platinum plans. A secondary mechanism is advertising and measurement revenue from brands and agencies buying in-app campaigns, place-triggered messaging and footfall attribution products. The overall structure combines freemium acquisition, subscription upsell and brand-funded media/measurement monetisation built on first-party location data.
- Consumer membership plans
- Recurring subscription tiers
- In-app advertising sold to brands and agencies
- Brand-funded media inventory
- Measurement and attribution products
- B2B platform revenue tied to campaign analytics
Products & capabilities
No products with linked sources are available in this view.
Subsidiaries & acquisitions
- Nativo
Native advertising and programmatic monetisation platform for brands and publishers.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Jamie Oliver's Midlife Crisis Becomes Life360 Microdrama
Branded Content · Recorded impact score: 2/5
Life360, the family safety app, has launched a comedy microdrama series titled 'Finding Jamie While He's Finding Himself' starring chef Jamie Oliver. The five-episode series, created by Baby Teeth and directed by Tom Kingsley, features Oliver exploring wellness rituals while showcasing Life360's features. The campaign aims to boost brand awareness and subscriptions through entertainment, blending Oliver's personal brand with product integration. The Olivers genuinely use Life360, adding authenticity. The series will distribute on Oliver's platforms and paid media in Anglo markets, timed for Life360's seasonal peak.
- Life360 launched a five-episode comedy microdrama series starring Jamie Oliver.
- The series was created by creative company Baby Teeth and directed by Tom Kingsley.
LIFE360 ANNOUNCES NEW PET CARE PRODUCTS SO NO ONE FORGETS FIDO THIS BACK-TO-SCHOOL SEASON
Recorded impact score: 4/5
New Features and QR Code Collar Tag Help Ensure Everyone’s Favorite Family Member is Connected and Cared For On and Off the App
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Questions about Life360
What is Life360?
Life360 is a consumer family safety platform offering location sharing, alerts, driving insights and emergency assistance, with additional advertising and measurement products for brands.
Who uses Life360?
Its consumer product is used by families, caregivers and households, while its advertising products are used by brands, advertisers and agencies seeking location-based in-app targeting and measurement.
How does Life360 make money?
It makes money mainly from recurring consumer membership subscriptions, supplemented by advertising and attribution revenue sold to brands and agencies.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
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