Foundry
Technology publisher with intent data, ABM software and ad solutions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- FoundryCo, Inc.
- Entity type
- COMPANY
- Founded
- 1964
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Official website
- foundryco.com
What Foundry does
Foundry combines publisher economics with MarTech monetisation. It owns editorial properties that attract consumer and enterprise technology audiences, converts that attention into advertising inventory and sponsorship opportunities, and layers first-party audience and intent data on top to improve targeting and lead generation. It also commercialises software and data products for account-based marketing, campaign orchestration and buyer identification, creating a bundled go-to-market model across media, data, software and services.
Category differentiation
This Foundry is a technology media and MarTech business, not the UK software consultancy, 3D printing company, or game engine brand. It combines publisher assets with ad, data and ABM products for marketers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Foundry is a US-based technology media and marketing platform business that operates a portfolio of editorial brands alongside advertising, audience data, intent data and account-based marketing products. Its assets include consumer and enterprise technology publications such as PCWorld and CSO, plus commercial solutions including Foundry Ads, Foundry Intent, Foundry ABM, audience targeting and branded content programmes. The company makes money through a hybrid model: selling advertising and sponsorship inventory across owned media properties, delivering managed brand and demand programmes, licensing SaaS and data products to B2B marketers, and monetising lead generation and audience activation. Its paying customers are primarily technology advertisers, agencies, B2B marketing teams and revenue teams seeking access to technology decision-makers and in-market buyer signals.
Company news briefing
Briefing updated:
Foundry has relocated its primary office from New York to Marin, California, marking a significant operational shift for the organisation. Recent market intelligence from the firm highlights a fundamental transformation in enterprise technology procurement, specifically noting the rising influence of Chief Information Security Officers within the buying committee. Furthermore, Foundry reports that generative artificial intelligence has become the primary starting point for B2B technology buyers, requiring marketers to adapt to a landscape where security validation and AI-driven research now precede traditional procurement steps.
Business model & monetisation
Foundry monetises through a hybrid publisher and MarTech model. Revenue comes from advertising sold across owned media inventory, premium sponsored and branded content programmes sold as managed services, subscription or enterprise licensing fees for intent and ABM products, and lead-generation or demand-creation programmes priced on lead or campaign outcomes. The company also packages first-party audience data and targeting into broader media and activation deals.
- Advertising across owned media inventory
- CPM and campaign-based media sales
- Sponsored content and brand experience programmes
- Service fee / retainer
- Intent data and audience products
- Subscription / licensing
- ABM orchestration software
- SaaS / software subscription
- Lead generation and demand programmes
- CPL and managed performance programmes
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
FoundryCo, Inc.
IAB vendor record: 1313
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 7, 9
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 2
Products & market categories
Technology
Media Channel
Service
Competitors & alternatives
- Future
Specialist media group monetising audiences through ads, commerce and subscriptions.
- Hearst
Private media conglomerate monetising content, audiences, advertising and subscriptions.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Enterprise Sales Director(Director) | Sales & Business Development | New York, NY · Boston, MA | |
| Account Executive - Japanese & English Speaker(Mid-Level) | Sales & Business Development | Japan | |
| Senior Vice President & General Manager, Audience & Growth(VP) | Executive | New York, San Francisco, Boston | |
| Account Executive(Mid-Level) | Sales & Business Development | Multi-Location (2 Locations) | |
| Product Marketing Manager(Mid-Level) | Marketing & Advertising | New York, NY · Austin, TX · San Francisco, CA · Boston, MA |
Explore company relationships
Questions about Foundry
What is Foundry?
Foundry is a technology media and marketing platform company that operates editorial brands, advertising solutions, first-party audience data, intent data and ABM software.
Who uses Foundry?
Its paying customers are mainly technology advertisers, agencies, B2B marketers and revenue teams that want to reach technology buyers or use intent and ABM tools.
How does Foundry make money?
It earns revenue from media sales, sponsored programmes, SaaS and data subscriptions, and lead-generation services built on its owned audiences and intent data.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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