Informa TechTarget

Omnichannel Media Ignores In‑Store Shopper Journey

Sponsored by Fluent, Inc and published on July 6, 2026, the article argues that many so‑called omnichannel retail media strategies focus heavily on digital channels while neglecting in‑store experiences where the majority of purchases still occur. It cites eMarketer’s Path to Purchase 2025 and other industry research showing high rates of in‑store discovery and conversion (48% discover in stores; 31.5% buy immediately after in‑store discovery) and notes that in‑store retail media represented only 3.3% of non‑Amazon retail media spend in 2025. The piece recommends retailers treat stores as strategic media assets, activate first‑party data across digital and physical touchpoints, move media closer to point‑of‑purchase (POS/self‑checkout), and align cross‑functional teams and creative to measure full‑journey outcomes.

Stitch Fix expands AI image generation for personalization

Stitch Fix expanded its AI-powered style visualization hub, Stitch Fix Vision, to let shoppers upload selfies in the mobile app and generate on-demand images of themselves wearing recommended outfits. Users can access the feature via the app by selecting “See it on me,” and generated looks are stored in a vision gallery to build a personalized style library. Vision, introduced in October 2025, previously delivered personalized outfit imagery on a weekly cadence; the update enables instant, user-initiated try-ons. The article also notes Stitch Fix’s recent business momentum — Q3 net revenue rose 4.7% year-over-year to $340 million and active clients reached 2.3 million — and that the company named Sree Sreedhararaj chief product and technology officer in mid‑June, succeeding Tony Bacos (retiring Aug. 1).

Target and Parachute Launch Capsule Home Collection

Target and DTC home-goods brand Parachute launched a capsule bedding and bath collection that debuted online and in select Target stores on June 29, 2026. Priced from $12 to $169, the assortment includes sheets, blankets, towels, robes and other bedding and bath items in browns, blues, stripes and textured finishes. The collaboration is the second between the two companies after an April 2025 launch that sold out; Parachute subsequently said it would close 19 storefronts and prioritize retail partnerships with chains such as Nordstrom and Target. The article places the tie-up in the context of Target’s broader merchandise-refresh strategy, which includes private-label investments, other brand collaborations and a planned $1 billion operations investment to drive sales growth.