exmox
Rewarded mobile-game acquisition platform using owned consumer applications.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- exmox GmbH
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Germany
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- exmox.com
What exmox does
exmox operates a vertically integrated rewarded-acquisition model. It owns consumer applications that introduce users to participating mobile games and reward users for qualifying engagement and progression. Gaming advertisers purchase customised acquisition campaigns through exmox, which manages reward design, campaign delivery, performance monitoring and post-install engagement optimisation across its owned inventory.
Category differentiation
exmox is a rewarded mobile-game user-acquisition provider, not a conventional mobile-game publisher or a generic consumer product-testing company. Its owned consumer applications are distribution channels for advertiser-funded rewarded engagement campaigns.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
exmox GmbH is a Hamburg-based, Aonic-owned adtech company providing rewarded user-acquisition and engagement campaigns for mobile game publishers, app developers and gaming advertisers. It delivers customised reward flows across Android and iOS, measuring campaigns against installs, deep in-app events, retention, return on advertising spend and lifetime value. The company owns and operates five consumer reward applications—empfohlen.de, Testerup, Testerheld, Teststar and Testplus—which supply the audience and media inventory for advertiser campaigns. exmox generates revenue from advertiser-funded, performance-based acquisition campaigns and direct commercial engagements rather than disclosed self-service software subscriptions.
Business model & monetisation
exmox monetises advertiser-funded performance campaigns delivered through its five owned reward applications. Commercial engagements pay for rewarded user acquisition and customised user journeys tied to installs, deep events, progression, retention, ROAS and lifetime-value objectives. The company does not disclose fixed SaaS tiers, public rate cards or standard pricing.
- Advertiser-funded rewarded user-acquisition campaigns
- Performance-based campaign service delivered across owned applications.
- Post-install engagement and retention optimisation
- Custom reward-flow and performance-management commercial engagements.
- Owned consumer-app inventory
- Media arbitrage through advertiser access to proprietary rewarded audiences.
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
exmox is attending Business of Apps Berlin 2026
Recorded impact score: 2/5
exmox is attending Business of Apps Berlin 2026
Explore company relationships
Questions about exmox
What is exmox?
exmox is an Aonic-owned adtech company providing rewarded user-acquisition and engagement campaigns for mobile games through owned consumer applications.
Who uses exmox?
Mobile game publishers, app developers and gaming advertisers use exmox to acquire and retain users through performance-based rewarded campaigns.
How does exmox make money?
exmox earns revenue from advertiser-funded performance campaigns and access to rewarded acquisition inventory across its owned consumer applications.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
Continue your research on exmox
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.