CleverPush
CleverPush is a b2B push notification and messaging automation software for websites and apps.
Analyst Perspective
CleverPush is a German B2B software company providing a push notification and cross-channel messaging platform for websites, mobile apps and selected messaging channels. Its software helps customers send targeted notifications, automate campaigns from feeds and triggers, run A/B tests, and track performance through analytics dashboards. The company serves publishers, marketers, e-commerce businesses, affiliates and app developers that want to improve re-engagement, retention and lifecycle communication. The business primarily generates revenue through subscription software pricing based on subscriber volumes, feature access and enterprise requirements. It also offers a push ads capability that extends the core platform into performance marketing and retargeting use cases using opted-in audiences. As of 2025, CleverPush was acquired by DYMATRIX and operates as a subsidiary within that broader martech ownership structure.
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Key insights about CleverPush
Category Differentiation
CleverPush is a B2B messaging and push notification software provider, not a consumer app or a general-purpose ad network. It is closer to customer engagement tooling than to broad CRM suites or full-scale marketing clouds.
CleverPush: About
CleverPush sells cloud-based messaging software to businesses on a recurring subscription basis. The platform creates value by helping customers acquire opt-ins, segment audiences, automate notifications across web and app environments, and measure engagement outcomes. Its commercial logic is typical SaaS: low-friction entry tiers, usage expansion as subscriber bases grow, and custom enterprise packages for larger or more complex deployments. A secondary value layer comes from push-based advertising and retargeting workflows built on top of the same opted-in messaging infrastructure.
How CleverPush Works & Monetises
Business model analysis and core revenue streams
CleverPush monetises chiefly through tiered SaaS subscriptions priced by subscriber volume and feature set, with free entry-level usage, paid self-serve plans, and custom enterprise contracts. Additional commercial upside likely comes from premium functionality, higher messaging scale, extra channel support and support or service differentiation. Its Push Ads offering adds a performance-marketing-oriented use case on top of the platform, but the primary monetisation model remains recurring software subscription revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (CleverPush)
persoenlich.com launches new event submission tool
persoenlich.com has redesigned and launched a new event submission tool to simplify how industry associations, clubs and organisations publish event notices. Submissions remain free and are entered via a streamlined form requesting title, date, location, cost and links (registration and homepage). Optional fields allow an intro text, a logo and up to five images. The editorial team checks every submission before publication. Publishers can also purchase paid visibility add-ons. The site adds a prominent desktop header button that links directly to the event overview page. Article published on 2026-06-10.
Read original sourceCH Media Launch Sparks Surge on 'Schweiz heute'
CH Media launched a new national news portal, «Schweiz heute», which triggered a large spike in traffic and temporarily disrupted access to E-Papers on Friday morning. The surge was driven by the introduction of an Abo+-Freipass that gives subscribers access to 17 additional daily newspapers. CH Media told persoenlich.com it saw roughly 80% more accesses across its platforms since the portal's start, informed subscribers by email, and worked with a technology partner to restore service; by Friday afternoon the E-Papers were running stably. The launch was covered by SRF the same evening and picked up by radio news the following morning.
Read original sourceInfosperber Returns to Banner Ads After Donation Drop
Swiss online magazine Infosperber announced it will reintroduce banner advertising for the first time in five years after a significant decline in donation income in Q1 2026. The publisher, run by the foundation Stiftung SSUI, had financed its editorial work exclusively through donations with an annual budget of about CHF 500,000; many contributors such as designers, proofreaders and IT staff have worked unpaid. Infosperber said advertising revenue should cover at least part of the budget shortfall. The editorial team also plans to increase appeals to readers for support; donors contributing CHF 3,000 annually will be invited to a yearly editorial brunch. The change was communicated to newsletter subscribers and published on 11 May 2026.
Read original sourceCleverPush: Frequently Asked Questions
What is CleverPush?
CleverPush is a B2B platform for web and app push notifications, messaging automation, audience segmentation and campaign analytics.
Who uses CleverPush?
It is used by publishers, marketers, e-commerce businesses, affiliates and app developers that want to re-engage opted-in users.
How does CleverPush make money?
It mainly makes money through recurring SaaS subscriptions based on subscriber scale, feature tiers and enterprise pricing, with additional upside from push advertising use cases.
Company Facts
- Founded
- 2016
- Headquarters
- Valentinskamp 30, 20355 Hamburg
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- cleverpush.com