CleverPush

CleverPush sells cloud-based messaging software to businesses on a recurring subscription basis. The platform creates value by helping customers acquire opt-ins, segment audiences, automate notifications across web and app environments, and measure engagement outcomes. Its commercial logic is typical SaaS: low-friction entry tiers, usage expansion as subscriber bases grow, and custom enterprise packages for larger or more complex deployments. A secondary value layer comes from push-based advertising and retargeting workflows built on top of the same opted-in messaging infrastructure.

CleverPush is a German B2B software company providing a push notification and cross-channel messaging platform for websites, mobile apps and selected messaging channels. Its software helps customers send targeted notifications, automate campaigns from feeds and triggers, run A/B tests, and track performance through analytics dashboards. The company serves publishers, marketers, e-commerce businesses, affiliates and app developers that want to improve re-engagement, retention and lifecycle communication.

The business primarily generates revenue through subscription software pricing based on subscriber volumes, feature access and enterprise requirements. It also offers a push ads capability that extends the core platform into performance marketing and retargeting use cases using opted-in audiences. As of 2025, CleverPush was acquired by DYMATRIX and operates as a subsidiary within that broader martech ownership structure.