CleverPush
B2B push notification and messaging automation software for websites and apps.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- CleverPush GmbH
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Valentinskamp 30, 20355 Hamburg
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- cleverpush.com
What CleverPush does
CleverPush sells cloud-based messaging software to businesses on a recurring subscription basis. The platform creates value by helping customers acquire opt-ins, segment audiences, automate notifications across web and app environments, and measure engagement outcomes. Its commercial logic is typical SaaS: low-friction entry tiers, usage expansion as subscriber bases grow, and custom enterprise packages for larger or more complex deployments. A secondary value layer comes from push-based advertising and retargeting workflows built on top of the same opted-in messaging infrastructure.
Category differentiation
CleverPush is a B2B messaging and push notification software provider, not a consumer app or a general-purpose ad network. It is closer to customer engagement tooling than to broad CRM suites or full-scale marketing clouds.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
CleverPush is a German B2B software company providing a push notification and cross-channel messaging platform for websites, mobile apps and selected messaging channels. Its software helps customers send targeted notifications, automate campaigns from feeds and triggers, run A/B tests, and track performance through analytics dashboards. The company serves publishers, marketers, e-commerce businesses, affiliates and app developers that want to improve re-engagement, retention and lifecycle communication. The business primarily generates revenue through subscription software pricing based on subscriber volumes, feature access and enterprise requirements. It also offers a push ads capability that extends the core platform into performance marketing and retargeting use cases using opted-in audiences. As of 2025, CleverPush was acquired by DYMATRIX and operates as a subsidiary within that broader martech ownership structure.
Business model & monetisation
CleverPush monetises chiefly through tiered SaaS subscriptions priced by subscriber volume and feature set, with free entry-level usage, paid self-serve plans, and custom enterprise contracts. Additional commercial upside likely comes from premium functionality, higher messaging scale, extra channel support and support or service differentiation. Its Push Ads offering adds a performance-marketing-oriented use case on top of the platform, but the primary monetisation model remains recurring software subscription revenue.
- Tiered push notification software plans
- Software Subscription
- Enterprise contracts with custom pricing
- Software Subscription
- API and higher-scale usage expansion
- Pay-per-Use
- Push advertising and retargeting capabilities
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
CleverPush GmbH
IAB vendor record: 1139
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 5, 6, 8, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Marty-Trezzini Spotlights Babu's Nightshift Bakery
Creative & Production Services · Recorded impact score: 1/5
Swiss agency Marty-Trezzini created a 15th-anniversary campaign for Zurich coffeehouse brand Babu's titled "We bake your day," centering the brand's in-house bakery in Binz that supplies four Zurich locations. The campaign's core is a documentary-style film following early-morning bakery operations, using timestamps as a storytelling device and voiceover contributions from mother-daughter leaders Sandra and Elena Kubista. The film is supported by cutdowns and a tailored visual world. The campaign will serve as an ongoing communications platform beyond the anniversary year and will be used on social media, digital channels and Babu's website. Credits list agency and client contacts and production crew.
- Marty-Trezzini developed and produced a 15th-anniversary campaign for Babu's called "We bake your day".
- The campaign focuses on Babu's in-house bakery in Binz, which bakes bread and pastries for Babu's four Zurich locations.
Dylan expands Pro Juventute music awareness campaign
Advertising Campaign / Agency Work · Recorded impact score: 1/5
Zürich agency Dylan has launched a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling hotline 147, continuing work started in autumn 2025. Six Swiss musicians (Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay) contributed song lines that address topics like overwhelm, self-doubt, heartbreak and inner restlessness. The lines are used as headlines across social media, digital out-of-home placements and school posters. The campaign also expands collaboration with the artists through personal videos in which they discuss song creation and music's role in emotional coping, while promoting the 147 counselling service when music alone is not enough.
- Dylan (communications agency) is running a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling 147.
- The campaign originally launched in autumn 2025 and continues with new creative assets in 2026.
Kreisvier leadership grows to three members
Agency leadership / Hiring · Recorded impact score: 1/5
Swiss agency Kreisvier has expanded its executive management to a three-person leadership team. David Lübke, previously Executive Creative Director (responsible for creative output since November 2025), has been promoted to Chief Creative Officer. Sandro Looser, who was Chief Client Officer and a member of the management team since early 2025, takes on additional responsibilities as Chief Operating Officer. Alexandra Vatansever remains CEO. Kreisvier employs around 50 people and celebrated its 25th anniversary in spring 2026. The article was published on August 24, 2026.
- David Lübke promoted from Executive Creative Director to Chief Creative Officer at Kreisvier.
- Sandro Looser assumes the role of Chief Operating Officer while having been Chief Client Officer and a management team member since early 2025.
Digitec Galaxus launches OOH 'Doppelgänger' campaign
Out-of-Home Advertising · Recorded impact score: 1/5
Digitec Galaxus launched an Out-of-Home advertising campaign on 17 August 2026 that visually stages near-identical items from its own assortment to highlight subtle differences. The campaign features 33 creatives and runs across the German- and French-speaking regions of Switzerland on posters, E-boards, hanging cards, banners, social-media ads and online video. The company quoted internal creative staff and listed both internal credits and an external image-editing partner (Detail AG). The article is published by persoenlich.com on 2026-08-17.
- Digitec Galaxus launched a new Out-of-Home campaign on 2026-08-17.
- The campaign comprises 33 creatives (sujets) and runs in German- and Western Switzerland across posters, E-boards, hanging cards, banners, social-media ads and online moving image.
Both Activities Have Much in Common
Agency & Creative Work · Recorded impact score: 1/5
Interview with Marco Meroni, Managing Director of the Swiss agency June, about how his weekend hobby — sculpting heads from clay — relates to his weekday work creating media-effective brand stories and stunts. Meroni says working with clay forces slowness and a different creative mode that often sparks new approaches to client briefings. He cites his involvement in the 2017 Woodvetia campaign for the Federal Office for the Environment and explains he sculpts mostly on weekends while leading creative work at June. The piece is part of persoenlich.com's summer series “Nach der Arbeit” and was published on 2026-08-16.
- Marco Meroni is Managing Director of the agency June.
- Meroni sculpts heads from clay as a weekend hobby and says it informs his storytelling work.
Explore company relationships
Questions about CleverPush
What is CleverPush?
CleverPush is a B2B platform for web and app push notifications, messaging automation, audience segmentation and campaign analytics.
Who uses CleverPush?
It is used by publishers, marketers, e-commerce businesses, affiliates and app developers that want to re-engage opted-in users.
How does CleverPush make money?
It mainly makes money through recurring SaaS subscriptions based on subscriber scale, feature tiers and enterprise pricing, with additional upside from push advertising use cases.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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