CleverPush

Digitec Galaxus launches OOH 'Doppelgänger' campaign

Digitec Galaxus launched an Out-of-Home advertising campaign on 17 August 2026 that visually stages near-identical items from its own assortment to highlight subtle differences. The campaign features 33 creatives and runs across the German- and French-speaking regions of Switzerland on posters, E-boards, hanging cards, banners, social-media ads and online video. The company quoted internal creative staff and listed both internal credits and an external image-editing partner (Detail AG). The article is published by persoenlich.com on 2026-08-17.

Both Activities Have Much in Common

Interview with Marco Meroni, Managing Director of the Swiss agency June, about how his weekend hobby — sculpting heads from clay — relates to his weekday work creating media-effective brand stories and stunts. Meroni says working with clay forces slowness and a different creative mode that often sparks new approaches to client briefings. He cites his involvement in the 2017 Woodvetia campaign for the Federal Office for the Environment and explains he sculpts mostly on weekends while leading creative work at June. The piece is part of persoenlich.com's summer series “Nach der Arbeit” and was published on 2026-08-16.

Survey on Data-Driven Swiss Newsrooms

The Swiss media magazine Edito has launched a short survey to assess the role and prevalence of data-driven journalism in Swiss newsrooms. Publisher Matthias Zehnder frames the survey around how much data is used in journalistic work and what role humans still play. The questionnaire is aimed at media professionals, takes about four minutes to complete, allows anonymous responses (with an option to give name and outlet), and runs until 23 August 2026. Edito intends to use the results in a feature in its next issue.