Outpush
Web push monetisation platform for publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- eLabz SRL
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Belgium
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- outpush.io
What Outpush does
Outpush operated a publisher-focused software platform that helped websites grow push notification subscriber bases, automate outbound messaging, and monetise engagement through ad-funded notifications. Value was created by giving publishers a low-friction retention and monetisation tool, then capturing a share of the advertising revenue generated from that inventory rather than relying primarily on licence fees.
Category differentiation
Outpush was not a general email marketing suite or a conventional DSP. It was a publisher-focused web push engagement and monetisation platform built around browser notifications and revenue sharing.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Outpush was a Belgium-based web push notification platform for publishers and website owners. The product combined subscriber acquisition, push campaign management, RSS-to-push automation, API-triggered messaging, segmentation, and analytics, while also offering publishers a way to monetise opted-in audiences through advertising delivered via push notifications. Its commercial model was unusual for software: instead of charging subscription fees, it offered the platform free of charge and generated revenue by taking a share of advertising income created through push campaigns, typically on a CPC basis. The company has operated through eLABZ SRL and has since been acquired by Adrenalead.
Business model & monetisation
The platform used a free-to-use commercial model with no subscription fees or usage caps for publishers. Revenue came from a percentage take-rate on advertising income generated from push notification inventory, commonly structured as CPC-based revenue sharing with publisher payouts on a periodic cycle. In practice, this blended software delivery with ad demand monetisation.
- Push notification advertising revenue share
- Percentage Take-Rate
- Software platform access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
eLabz SRL
IAB vendor record: 1243
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 11
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 1,736 · outpush.io
Products & market categories
Media Channel
Technology
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Outpush
What is Outpush?
Outpush is a web push notification platform for publishers that combines audience engagement tools with push-based advertising monetisation.
Who uses Outpush?
Its direct users are online publishers, media sites, content websites, and other website owners seeking repeat traffic and incremental ad revenue.
How does Outpush make money?
It primarily makes money through a revenue-sharing model, taking a share of advertising income generated from monetised push notifications.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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