Outpush
Outpush is a web push monetisation platform for publishers.
Outpush operates in the AdTech Vendor segment.
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Distinction
Outpush was not a general email marketing suite or a conventional DSP. It was a publisher-focused web push engagement and monetisation platform built around browser notifications and revenue sharing.
- Founded
- 2021
- Headquarters
- Belgium
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Outpush
Outpush: About
Outpush operated a publisher-focused software platform that helped websites grow push notification subscriber bases, automate outbound messaging, and monetise engagement through ad-funded notifications. Value was created by giving publishers a low-friction retention and monetisation tool, then capturing a share of the advertising revenue generated from that inventory rather than relying primarily on licence fees.
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Ad Format
Outpush: Market Position
Outpush was a Belgium-based web push notification platform for publishers and website owners. The product combined subscriber acquisition, push campaign management, RSS-to-push automation, API-triggered messaging, segmentation, and analytics, while also offering publishers a way to monetise opted-in audiences through advertising delivered via push notifications.
Its commercial model was unusual for software: instead of charging subscription fees, it offered the platform free of charge and generated revenue by taking a share of advertising income created through push campaigns, typically on a CPC basis. The company appears to have operated through eLABZ SRL and has since been acquired by Adrenalead.
Outpush: Frequently Asked Questions
What is Outpush?
Outpush is a web push notification platform for publishers that combines audience engagement tools with push-based advertising monetisation.
Who uses Outpush?
Its direct users are online publishers, media sites, content websites, and other website owners seeking repeat traffic and incremental ad revenue.
How does Outpush make money?
It primarily makes money through a revenue-sharing model, taking a share of advertising income generated from monetised push notifications.
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